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    Industry "Cold Winter" Shoe Enterprises Still Stand Proudly.

    2008/11/6 0:00:00 67

    In today's so-called "severe winter" period, how much of the shoe manufacturing industry is falling down in this "severe winter", the figure is not clear. But in the international financial crisis, the strong wind and the international anti-dumping measures and other trade protection measures have frequently occurred, which has brought a full impact on the export of footwear, and the sharp reduction in overseas orders is obvious.

    The export oriented shoe making enterprises are facing serious threats.

    China's footwear industry has entered the "severe winter" after more than 20 years of development.

    China is a big shoemaking country in the world.

    The annual output of China's footwear exceeds ten billion pairs, which leads to over six million employment and annual output accounts for sixty percent of the world's total output.

    Two in 00 and seven years, 8170000000 pairs of finished shoes were exported, accounting for seventy-three percent of the total volume of footwear trade in the world.

    But from January to September this year, the number of China's finished shoes exports was 6270000000, down two point seven six percent from the same period last year.

    Recently, over the scale of China's shoe-making base has been involved in the financial tsunami.

    Nearly 1/4 shoe factories and related enterprises in Guangdong, Dongguan, Huizhou and other places, which undertake the world's footwear production in the world, have taken the initiative to suspend business or be sealed up by the courts, or to move to other areas in the world. "One thousand"

    Wenzhou, Fujian, Putian and other large shoe base also encountered business failures.

    The EU footwear industry has recently extended the anti-dumping measures against Chinese leather shoes, demanding further improvement on the basis of sixteen point five percent anti-dumping duties.

    This will slow down the export of Chinese footwear products to the EU and make SMEs more vulnerable. Conclusion: the problems faced by China's footwear industry are very complicated: the increasingly intense financial crisis on the world has led to the deterioration of the international economic and trade environment. At home, enterprises are facing a series of problems, such as RMB appreciation, rising labor costs, rising raw material prices, and processing trade policy adjustment, which directly affect and restrict China's footwear exports.

    In the current difficult situation, China's shoe-making enterprises and trade institutions should speed up their own brand building, change the mode of trade growth, improve the overall competitiveness of products, and gradually expand the share of their own brand products in the EU market, and hope that the government will give more favorable policies to help enterprises tide over the difficulties. Meanwhile, some experts suggest that Chinese shoe enterprises should see the potential and market of domestic sales and cast their eyes on China's own citizens.

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