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Quanzhou Footwear Industry Launched Its First Three Quarter Steady Export Of Over US $1 Billion 800 Million

2008/10/22 0:00:00 74

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From the inspection and Quarantine Department of Quanzhou, we learned that in 2008 1~9, footwear exports in Quanzhou exceeded 1 billion 800 million US dollars, and reached a new high in history. At the same time, the average price per unit price of exported footwear increased by 23.10%, which further consolidated Quanzhou's position as the main production base of the world's sports shoes.

According to statistics, 1~9 inspection and quarantine departments in Quanzhou examined the 64764 batches, 49391 pairs, and 1 billion 843 million dollars of export footwear, and the batches and dual ratios decreased by 18.12% and 23.91%, but the value of goods increased by 1.08%, showing a recovery growth trend.

In 1~9 months, Quanzhou footwear exports accounted for about half of Fujian's total, accounting for 8.35% of the country's total.

Despite the impact of RMB appreciation, raw material prices, labor costs and foreign trade barriers, the value of Quanzhou's footwear exports slowed down (exports grew by 6.2% in 2006 and increased by 5.1% in 2007), but the value of exports increased by 6.26% in the third quarter.

The price per unit doubled from $3.03 in the same period last year to $3.73, an increase of 23.10%.

According to the analysis of Quanzhou quarantine personnel, since 2008, Quanzhou footwear exports have overcome the adverse effects of RMB appreciation and so on, constantly seeking new changes, maintaining the value growth of footwear exports and stabilizing the share in overseas markets.

There are four characteristics of Quanzhou footwear export this year: international market diversification.

The sales market is mainly composed of the European Union, the United States, the more than 80 countries and regions in Japan, Eastern Europe and the Middle East.

Diversification of export varieties.

Export footwear is dominated by medium and low class shoes. By increasing product development efforts, there will be an intensive pattern from children's shoes to adult shoes, from sports shoes, slippers, casual shoes to special shoes and leather shoes, to a higher degree of organization and scale. Among them, sports shoes account for about 82%, slippers account for about 13%, and leather shoes account for 5%.

In addition, the ability of independent innovation is improved.

By adjusting the product mix, the added value and technical content of the product can be improved.

Global, XTEP, PEAK, Hongxing Erke and other companies increase the export proportion of their own brands, each unit price is 1 times higher than the average export price, up to 21 US dollars.

Quanzhou accounted for 11 of the 15 Chinese famous brand products of the national sports shoes.