European And American Shoe Giants Value Chengdu'S "East West Combination" To Build Good Nest.

Western shoes move eastward: European and American shoe giants are optimistic about the eastward movement of Chengdu's East shoes: the famous coastal shoe enterprises settled in Chengdu.

Xu Jun is a department manager of raw materials procurement in a shoe factory in Chengdu. In his own words, he used to be a "flying trapeze", almost every week in Chengdu and Guangzhou.

People of dry shoes know that the market of Guangdong new world shoe material is the most famous material market in the country. Chengdu's factories have to run there if they want to buy high grade materials.

In the last two months, Xu Jun finally failed to "fly in the air", because in Wuhou District, the largest and most complete international shoe material trading center in Western China began to open, and no Chengdu could purchase all kinds of high-grade shoe materials.

At the same time, Guangdong's market for footwear materials, the most high-end shoe material market in Chengdu, is also about to break ground.

East shoes shift westward from orders to overall industrial pfer

Guangdong's largest shoe material market operator will invest 500 million yuan in the market, and build a 70 thousand square meter shoe material market in the Chinese women's shoes capital. The market will focus on the high-end products of trade shoes.

Liu Suilong, chairman and general manager, told reporters that the shift of the eastern footwear industry to the west is the trend of the times.

The Eastern shoe industry began to shift to Chengdu in January 2006.

When Wuhou District gained the regional brand of the Chinese women's shoes capital, enterprises in the eastern coastal areas such as Guangdong and Fujian went to the western shoe factories to place orders or to carry out technical cooperation.

People in Chengdu feel the smell of "East shoes moving west".

A group of research teams from Guangzhou, Wenzhou and Fujian are very excited about Chengdu shoe enterprises.

To seize the industrial opportunities, Chengdu has taken the lead in the whole country.

Chengdu creatively put forward the development strategy of "one capital and two parks" footwear industry with the core of Wuhou Chinese women's shoes as the core.

In order to do well in industrial undertaking, Chengdu has implemented the gradient pfer of the local footwear industry, namely pferring the production base to Jintang and Chongzhou, where the land cost is lower and the labor force is more abundant. Besides the brand shoe business base, all the Chinese women's shoes companies are speeding up the construction of the "brain" function of the shoe training center, testing center, R & D center and Exhibition Trade Center.

From 2006 to now, the footwear industry in Chengdu has been preparing for 3 years, and has built a complete and perfect Chinese women's shoes city.

Many well-known domestic enterprises such as Kangnai, red dragonfly, BELLE, and Erkang set up an order production base in Wuhou, Jintang, Chongzhou and other places, and became the first choice for the western region to undertake the pfer.

In 2008, with the Guangdong shoe market and so on settled, the production chain of "East shoes shifted to the west" began to improve. "The focus of previous pfer is order pfer. This round of pfer will be the overall pfer and upgrading of the whole industry."

China Women's shoes are responsible person told reporters.

Western shoes move eastward to Europe and the United States purchasing giant Lai Rong "buy shoes"

In the "East shoe westward shift" comprehensive speed up at the same time, the "west shoes eastward" wave is also surging.

Since last year, Mr. Bai Yadu, chairman of the Italy Federation of shoes and footwear masters, has visited Chengdu for many times. After less than a month after the earthquake this year, he came to Chengdu to investigate himself. He said: "traveling around China, Chengdu has the most obvious advantage of undertaking the footwear industry in Italy."

Therefore, in July this year, Sichuan footwear related personages visited the European countries such as Italy and Spain with the provincial Trade and economic group. The European footwear industry showed great friendship to the Chinese women's shoes.

"From this year's procurement Festival, there has been substantial progress in the shift of the international footwear industry to Chengdu."

The head of the China Women's Shoes Capital Industrial Operation Center said that recently, dozens of famous brands in Italy were officially completed in Italy shoes Museum, which was built in China's women's shoes city.

The shoe hall is a permanent exhibition hall. Italy footwear trade personages will be stationed here for a long time, changing the situation that Chengdu shoe industry has only one international purchase once a year.

In the future, the pavilion will also become a brand promotion center for Italy footwear, an important platform for the pfer of Italy footwear manufacturing industry to Chengdu, and also an important information center for Italy's shoes to enter the Chinese retail market.

At the same time, from the United Kingdom, the United States and other European and American countries, ten global shoe buyers giant will come to the international procurement Festival. This is also the first time that the international shoe buyers facing the global market are placing their orders in Chengdu for the first time. They will take the form of one to one trade matching, and on-site "interview" Chengdu shoe factory.

In addition, in the newly opened shoe material trading center, Italy KENDA FARBEN (Gen de) chemical shoe material Co., Ltd. is particularly conspicuous. This will not only bring the world's most advanced environmental protection technology to Chengdu footwear industry, but also help Chengdu shoe industry take an important step in undertaking world industrial pfer.

But we are also soberly aware that China's footwear industry lacks unified environmental standards. Green environmental protection has become the biggest obstacle to the export of Chinese footwear industry. A large number of shoe factories in Chengdu are also in a relatively passive position in the export market. In the international forum of this procurement Festival, relevant experts will help Chengdu shoe industry solve these problems.