Chengdu Builds Shoe Industry "One Capital And Two Gardens" To Build Industrial Undertaking Space

Back to two years ago, the shoe industry in Western China was a new beginning of "fighting for all kinds of animals". This year, a brand new word "East shoe West shift" stirred up the competition for many years.

In the face of opportunities and challenges, Chengdu, as the capital of women's shoes in China, is not afraid of anything.

"More than 1000 shoe manufacturing enterprises, with an annual output value of 100 billion yuan", the development history of footwear industry in 20 years has laid a solid foundation for industry, so that Chengdu can undertake the shift of shoe industry.

But this is just a pass for competition.

In the excitement, the shoe industry in Chengdu is more meditating on the "Chengdu way" to undertake industrial pfer.

In 2006, the Chengdu municipal government put forward the construction mode of "one capital and two gardens". That is to build trade and R & D cities in Wuhou District, build production parks in Chongzhou and Jintang, and meet the different needs of the eastern coastal footwear industry through upgrading.

In the past two years, through the creation of an industrial platform for "one capital and two gardens", a number of well-known domestic enterprises, such as Kangnai, red dragonfly, BELLE, and Erkang, have set up an order production base in Wuhou, Jintang, Chongzhou and other places.

Chengdu has proved by action that Chengdu is the best place to undertake the "East shoe West shift" of China's footwear industry.

In 2008, the trend of "western shoes moving eastward" in the international footwear industry intensified. Chengdu has taken the lead in action. The upgraded Wuhou District women's shoes have been aiming at Italy, Spain and other shoe industry powers, and have begun to break through in the international market.

Opportunity: domestic "East shoes move westward" international "west shoes East"

At present, China's footwear industry is undergoing a historic pformation.

With the optimization and upgrading of industrial structure in coastal areas, the footwear industry as a traditional industry has shifted to the central and western regions in a gradient way, that is, the trend of "East shoes moving westward" has been very obvious. At the same time, the international brand shoe industry is actively developing the Chinese market, the internationalization of quality, the localization of production and the localization of channels are the inevitable paths for foreign shoe companies to open the Chinese market, and the trend of "western shoes moving eastward" is gradually emerging.

"East shoe westward shift": the time is ripe and the conditions are ripe.

As Guangdong and other local governments take the policy of adjusting industrial structure to shoes enterprises, Chengdu, as the most complete shoe matching system in Western China, has abundant labor resources, becoming the first choice for footwear industry in the eastern coastal area.

In early 2007, Chengdu's local orders for Guangdong increased rapidly.

According to the development rule of shoes industry, the pfer of factories is coming soon after the order is pferred.

"West shoes move eastward": the trend of undertaking is beginning to show and the prospect is broad.

The international brand shoe industry is actively developing the Chinese market. "Quality internationalization and production localization" is the only way.

Chengdu, which has many years' export production tradition, as a Western super commercial center city, is fully equipped with the good foundation and market environment to undertake the eastward movement of "west shoes".

In fact, many enterprises have taken the first step.

The world shoe buyer giant American Monte Carlo has pferred from order pfer to R & D and production base.

Footwear manufacturers such as Taiwan, Fujian and Wenzhou have established R & D, production, trade and logistics bases in Wuhou.

Enterprises such as Kangnai, red dragonfly, BELLE, and Erkang have set up an order production base in Wuhou, Jintang, Chongzhou and other places.

Advantage: industrial upgrading brought about by the three revolution

Most of the footwear industry in Chengdu is concentrated in Wuhou District. Its development has undergone three major changes since the 90s of last century. After many years of development, Chengdu has become an important pole in China's footwear industry, and has become the "capital of three states and one capital" of China's footwear industry.

Industrial base: from 1997 to 2002, it is the "relocation and volume" stage of Chengdu footwear industry.

Chengdu shoe industry began to move out from the traditional concentrated washing street. The golden flower, cluster bridge and Shuang Nan became the new shoe gathering area. The shoe factory changed from small workshop to workshop type factory.

From 2002 to 2006, the "intensive development" stage.

With the formation of the industrial park of shoe capital and the completion of the surrounding supporting market, the cluster capacity of the Wuhou shoe industry has improved rapidly and the industrial scale has expanded rapidly.

Since 2006, it is the upgrading stage of footwear industry in Chengdu.

The Sichuan West shoe capital limited liability company, jointly established by the people's Government of Wuhou District and Chengdu trust Industrial (Group) Co., Ltd., has been carrying out the substantive operation of the brand of "China's women's shoes capital" since 2004.

With good industrial foundation and development momentum, in January 2006, Chengdu Wuhou District was officially awarded the title of "Chinese women's shoes city" by China Light Industry Federation and China Leather Association.

Since then, the footwear industry in Chengdu has made rapid progress. Many large and medium-sized enterprises have come to the fore. The footwear industry in Chengdu has begun a new journey at a new starting point.

It was during this period that the situation of "East shoe moving to the west" of footwear industry began to intensify as labor prices rose, land energy resources were scarce and regional economic development mode shifted. Many shoe enterprises began to shift to the central and western regions, and new historical opportunities came.

"One capital and two gardens": a new space for the eastern footwear industry

The shift of the shoe industry in the East is not only a shift of the production workshop, but also a complete matching of upstream and downstream businesses, and a higher level of product trade and research and development.

In addition to geography, resources, manpower and other advantages, what does Chengdu attract Eastern Enterprises?

In 2006, the Chengdu municipal government put forward the construction mode of "one capital and two gardens", that is, the establishment of Wuhou capital, Chongzhou and Jintang, which fully meet the needs in the process of upgrading and upgrading of industries.

At present, Wuhou District is actively building the "five centers and one base", that is, trade center, brand exhibition center, R & D design center, talent training center, information and intermediary service center and a well-known brand enterprise production base. It forms an industrial platform with complete industrial support, complete functions and international standards, and fostering the "brain center" of the footwear industry to drive the development of the footwear industry.

The Chinese women's shoes capital brand enterprise base, which is jointly operated by the West shoe capital company of Sichuan and the footwear industry operation company in Western Sichuan, is the core demonstration area of the "five centers". Its construction and development have solved almost all the supporting problems of the industrial chain upstream and downstream except for production. It provides a solid guarantee and sustainable development support for undertaking the "East shoe westward shift" of the domestic footwear industry and the future of the international shoe industry's "west shoes" (referring to the famous international brand represented by Europe) moving eastward, and supporting the development of Chengdu shoe cluster.

The brand enterprise base is not only the geographical location of Chengdu footwear industry, but also the functional "brain center", which will greatly enhance the promotion and upgrading of the industry.

Industry prospect: 100 billion yuan output value millions of people employment

Looking at the development of shoe industry in Chengdu in recent 20 years, we can see that the foundation of Chengdu footwear industry has been gradually consolidated, the scale of industry has been expanding, and the strength of enterprises has gradually expanded. With the formation of the industrial structure of "one capital, two parks" with forward-looking planning, it has made full preparations for undertaking industrial pfer.

For Chengdu, the "eastward shift of western shoes" and "East shoe westward shift" are a historic opportunity for development. Firmly grasp the opportunity of industrial pfer will greatly promote the development of local shoe industry, increase local taxes and solve local employment.

According to the insiders, in the next 5 to 10 years, the western region is expected to form the world shoe making manufacturing center and trade center with Wuhou District as the core. Sichuan is expected to create one hundred billion yuan of footwear output value and one million people to solve the employment problem.