Strategy Of Wenzhou Shoe Industry Advancing Into World First Class Market

Shoes, feet, and labor-intensive products are expendable goods. After a pair of fashionable shoes are paid by customers, they will pass through the manufacturer's three guarantees period. After that, they will generally be deformed or damaged. From this perspective, shoes are fast moving consumer goods.

Love beauty vanity will not be frustrated with the deformation of shoes, it will pay more attention to whether the appearance of the appearance of gravity, such as the rate of return on the street, so women wear shoes in a year will be more than a few men, women buy shoes generally by the impulse of impulse buying, a year is usually about 7 pairs, or even more than this number, no wonder BELLE can make women shoes become industry predators, this is not related to the number of women's consumption shoes, and men generally buy 4 pairs of shoes a year, generally men prefer to wear casual sports in the first half of the year, in the second half of the year will wear more formal clothes, business class, which are based on the customer group wearing their own positioning. And customers, especially women, are born.

開一個皮鞋專賣店，一般是女鞋帶動男鞋，尤其對溫州鞋來說，女鞋暫時不是強項，而溫州男鞋的款式比較正裝、商務化，質量也得到消費者的認可，這些也是溫州鞋的優勢，目前溫州鞋也朝休閑化虛擬滲透，多年的一線終端大戰，溫州鞋品牌味也漸濃，在三四級市場已深入人心，部分知名鞋企在沿海城市開始向一級市場挑戰，擅長男鞋營銷的溫州鞋企一般在廣東、成渝、江蘇建立女鞋外購辦事處，為溫州男鞋找到“時尚夫妻”配對，把抓緊時尚元素的異地女鞋“嫁”給溫州男鞋后，一個溫州式的皮鞋專賣店就是這樣產生了，在這種專賣店里，略顯傳統正裝的男鞋加上時尚的女鞋，既滿足了顧客在購買力內對溫州皮鞋品牌的追崇，同時不管是夫妻之間，還是男人與“情人”之間，或者朋友之間，都會成全顧客之美。

Before going out of the water, BELLE shoes, which mainly take the department store format, are well known, BELLE shoes are well developed, fashionable and comfortable, and have excellent quality, but there are no advertisements that bombed them. Only advertisements on magazines and websites are quite numerous. Magazines and network station advertisements mainly play an analysis of fashion trends and dress matching propaganda and remind role, and promote customers' interest and attention to a fashion shoe, and arouse customers' desire to buy.

Wenzhou people can go all over the world, indicating that the concept of Wenzhou shoes is much more than that. Wenzhou's well-known shoe enterprises must challenge the primary market, and must further innovate and upgrade the men's shoes development and marketing. How to challenge the primary market, the traditional Wenzhou men's shoes and its traditional marketing methods can't accomplish this mission. Women's shoes can be purchased or developed in foreign countries in Guangdong, where information is advanced. But Wenzhou men's shoes are the root of successful Wenzhou shoes and keep the roots. This is the real culture of Wenzhou shoes, and even this culture can't be imitated elsewhere, so that the culture of Wenzhou shoes has a long history and has to be innovated.

In the past, the homogenization of Wenzhou men's shoes was that the Wenzhou shoe men themselves hit their own feet with stones. Although they were very painful, they had not been able to pass through for a long time. This is a kind of sadness.

The strong quality and the rising of grade are an important factor in brand success. If the quality is hard, the brand is hard, the grade is high, and the qualification is old. Why some famous Wenzhou shoes have been called in China, but why can't they enter the primary market or enter the first class market? Many of them are not profitable. I think an important factor is that the quality and grade of the products are not upgraded, so the starting point of other aspects is limited.

A shoe brand is an indispensable part of advertising. But with advertising, it can not make a brand absolutely sustainable. Moreover, the cost is rising. Capital investment is an important indicator of enterprise risk assessment. Especially, enterprises are most afraid of capital chain breakage. If the product foundation, management services, investment return and so on can not keep up, the possibility of enterprises closing down is very large. Many cases such as Qin Chi have proved this.

If the terminal is king, if it is to sacrifice its profits and achieve its false reputation, I think it would be better to pursue profit in the terminal construction process as a more realistic one. Shoes stores will turn into double rooms or even bigger and higher ones from the former busy commercial streets, though it can grab the popularity and squeeze out marginal market share, but this is also asymmetric with the current high rent and high cost operation. Seeking pformation and innovation is an unavoidable way for shoe enterprises to avoid.

Of course, no matter which way it is, everything is for the market, and the most scientific way to let customers willing to pay is the premise of the competitiveness of shoemaking enterprises. Otherwise, under the pressure of high cost, it will be hard for us to predict and not to see the end.

Shoes are not high-tech products, but the quality and foundation of shoes can be combined with other elements to enhance the real future of a brand. The integration of breakout is to make every brand accumulate resources, eliminate cost pressures, and let the brand's buds bloom.