Shoe Machine Enterprises Coping With Stress Strategy
The surplus of low-end products, the shortage of excellent business terminals, the rapid rise of steel prices, the excessive increase in human costs, the difficulty of financing small businesses, so that shoe-making enterprises began to prudently invest and expand production, and to reduce production costs as much as possible.
Estimated adjustment price in advance
Faced with the soaring price of shoe machine raw materials and the irreversible cost increase, the shoe machine enterprises that are already in the "meager profit era" will still make losses if they still produce the original order this year. "Although the production cost of shoe machine has increased a lot this year, the price of shoe machine has not changed much in the market, and the sales price of some machines is even lower than that of last year." A shoe-driven trader told reporters, "at present, when traders purchase goods, they can only go according to the market situation, and the selling price of the market can not be raised. The pressure of shoe-making machine cost increases can only be borne by the shoe-making manufacturers, and overall, the profits of enterprises and distributors are decreasing."
Control costs and increase revenue and expenditure
Due to the overall downturn in the domestic shoe machine market, under the pressure of rising costs, most shoe-making enterprises will focus on controlling costs, minimizing expenditure and preserving their strength for future development.
Break through from the "international" market
With the adjustment of the domestic manufacturing industry, the domestic shoe machine industry will be in a downturn for several years. The labor cost of the Chinese mainland shoe industry is on the rise, and some foreign shoemaking enterprises have begun to shift to the Southeast Asian countries with lower production costs, and the demand for shoe making machinery is also increasing rapidly. The future market growth of shoe-making enterprises is likely to be in the international market.
Implementation of diversification of shoemaking machinery products
Shoemaking machinery is a very professional manufacturing industry in light industry machinery category. It has the characteristics of multiple varieties and less batch production, and can implement diversified products. The shoemaking industry in Wenzhou should not only use equipment with injection, pouring process, cold bonding process, but also have sewing process equipment, so as to make it match the status of Chinese shoes, and at the same time, aim at the leading products of shoemaking machines, take independent intellectual property rights as pioneers, and develop short, flat and fast industry products to enhance the vitality of Wenzhou shoe machine enterprises.
Professional shoe machine exhibition for two years
Shoemaking machinery is a kind of durable consumer goods, it is not easy to damage, and has its own fixed renewal time. The renewal period of shoe machine in general shoes enterprises is 3~5 years. At present, the overall market demand of the shoe machine industry is also decreasing, which means that the renewal of the shoe making machinery is delayed. Besides, shoe-making enterprises have a relatively long cycle of independent research and development and the introduction of new technologies, usually a cycle of 2~3 years. Most of the professional shoe show in China is one year. In order to launch "new products and technologies" at the exhibition, many shoe-making enterprises have introduced some old machinery as new products. In fact, the technical content and gold content of the exhibition are decreasing year by year. For enterprises, attending an exhibition costs a lot, but the effect is getting worse. Therefore, there is an entrepreneur's proposal: the shoe machine exhibition of domestic professional can be considered to be held every two years, so that it is more in line with the R & D innovation cycle of enterprises, while saving money for enterprises, it will also greatly enhance the gold content of the exhibition.
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