Chinese Home Textiles Must Understand Chinese Elements

Ruyi Xiangyun, peony flowers, fine brushwork flowers and birds......

The creative style is reflected in the exhibits of the 2008 China international household textile product design competition with the theme of "easterly westward".

However, some expert judges pointed out the lack of "Chinese elements". An expert in Italy said: "not one hundred percent of the original, there are always other people's shadow". "The use of some symbols is very similar, and we can see that the understanding of Chinese elements is not very deep."

Foreigners do not pretend to be experts.

In the view of Yang Donghui, President of China Household Textile Industry Association, the overall artistic standard of the 355 entries from 116 enterprises at home and abroad is quite high, but there is still a gap between the expected results and the expected results.

National characteristics are not distinct, originality is not strong.

Whether printed, embroidered or jacquard textiles, designers generally use "magnolium, chrysanthemum, flower, bird, worm, fish" or some of the symbols of amplification and deformation, "a little superficial, a little bit mechanically applied, and the use of color is not enough."

In fact, "Dongfeng westward" has already been integrated into the world trend. People who have participated in the design with Chinese elements have already made money, but the path of their pmission is from overseas to the sea.

The Chinese are not the "originator" of the "Chinese style", but the Chinese should be the leader of the "Chinese style".

Yang Donghui told reporters frankly that China's home textile designers are only just beginning to use the integration of "Chinese elements" and the world trend. The most obvious drawback is that they are "not thorough."

"From a certain point of view, home textiles is also a creative industry. Our home textile products are hard to really attract foreigners at international exhibitions. The reason is that they do not play their national characteristics, and do not combine modern fashion with traditional national culture, so they do not speak of the role of cultural carriers."

Chen Yongbing, chairman of Jiangsu violet home textiles limited company, told reporters that the company exported to the European and American countries every year in its home textile products. The products with "Chinese flavor" can always get the high praise from the market, but the premise must be just right. For example, he said, "like a peony flower, the Chinese saw the real peony. What the Westerners saw must be the peony flower after the design deformation, between" like and not like ", which incorporated the designer's own understanding and grasp of this element.