Olympic Games Is Coming Soon, Shoe Enterprise Sponsors Harvest Geometry

In Wenzhou, who went to the Olympic Games to watch the most times?

The answer is not a journalist, nor an athlete, but an agent of every major international brand.

Shen Dingyu, general manager of Wenzhou Da Qi industry and Trade Co. Ltd., murmured, how the notice of Samsung headquarters hasn't come yet.

Although Shen Dingyu can only be regarded as a rising star in Wenzhou's home appliance industry, he has seen many two games at the Olympic Games.

Samsung has long been a global partner of the Olympic Games, and the big wonder industry and trade is the agent of Samsung color TV.

Therefore, every Olympic Games, they can always get one or two places to watch the Olympic Games.

For agents, watching the battle at the scene is nothing.

The most telling questions are what matches are to be seen, how many days they are in, and how many places they get in the company.

These are the most direct manifestations of the strength of agents.

Guan Shaoxiong, the chairman of the one hundred household appliance company, was quite proud of his recent success. He was an agent of Panasonic color TV. He was invited to watch the Athens Olympic Games in 2004 at the invitation of the Panasonic Corp. In 2006, he was invited to Italy to watch the Winter Olympics in Turin.

This year, Matsushita arranged for the opening ceremony of the Beijing Olympic Games and some other matches.

"In the level of Matsushita, the opening ceremony is very rare, and it is the highest treatment."

This year, the sales of Panasonic color TV in Wenzhou reached 150 million yuan, and the one hundred single store in Wenzhou ranked the highest in the country, the director of Wenzhou said. This year's treatment has been improved by the performance of Panasonic color TV in Wenzhou.

Matsushita refrigerator sales are also quite good. Lin Rongyong, a friend of Guan Xiao hung, an agent of Panasonic refrigerator, and an owner of Minfeng appliance, were also invited.

Li Suiyu, an agent of OMEGA, also confirmed to reporters that tickets for opening and closing ceremonies were not easy.

Li Suiyu has opened five or six OMEGA stores in Zhejiang province. A few years ago, the industry has been widely rumored that Wenzhou's OMEGA store is the first in the world. (Li Suiyu himself does not agree with this statement but says sales are "pretty good"), but even so, his viewing schedule is only 3 days, with the closing ceremony as the highlight.

Of course, OMEGA also has the corresponding preferential treatment for Li Suiyu's company: they have got 4 places in total.

Apart from OMEGA, Li Suiyu is also an agent of Tissot and other brands. Watches are closely related to competitions. These brands also frequently invite them in their sponsorship competitions. "This is probably a kind of welfare that is unique to international brands," Li smiles.

Wu Jianguang of sharp sports is probably one of the most frequent international competitions in Wenzhou boss. His company has been alternately becoming the best of Nike and Adidas since 1994.

Sales, management, teamwork, promotion and shops can be said to be soft.

For such a gold medal customer, the two major international sports brands will certainly not neglect.

From the beginning of the Atlanta Olympic Games, Wu Jianguang became a frequent visitor in the world competition.

From the Olympic Games to the world cup and the European Cup...

Because these two brands almost cover the most mainstream sports in the world today, Wu Jianguang has become the envy of most sports fans.

These international brand competition arrangements belong to the customer reception plan.

Take OMEGA as an example, they screened, determined the quota and the battlefield of the global franchised stores and key customers in terms of performance, contribution and importance, and informed agents and important customers after the arrangement.

During the Beijing Olympic Games, the Omega Company wrapped up the Jun Yue Hotel in Beijing. During the period of watching the war, agents paid for all the accommodation and pportation expenses by OMEGA.

Olympic sponsors can get tickets corresponding to their sponsorship.

Unlike Olympic partners, there are thousands of tickets, and two Olympic sponsors in Wenzhou receive less tickets.

AOKANG group has more than 300, including 20 opening and closing ceremonies, most of which are used by AOKANG's own "client hosting plan."

Many of the remaining tickets for various competitions were used in various promotional activities, and finally fell to consumers.

Shuguang group received 10 tickets for the opening ceremony closing ceremony, and they were also developing their own customer reception plan.

Many enterprises in Wenzhou are neither customers nor agents of Olympic sponsors, but also receive many enterprises' invitation to arrange their staff to watch the war.

These invitations usually come from all kinds of enterprises that want to establish various business contacts with them, and the tickets are mostly purchased by these enterprises themselves. Of course, there are fewer tickets for the opening and closing ceremonies.

Interestingly, even the AOKANG group with more than 300 tickets in hand has received many such invitations: do you want tickets?

Wenzhou Olympic sponsors harvest geometry

The Olympic countdown is still 21 days away. For most of the enterprises in Wenzhou, the Olympic cake has come to a close. The next month is even more painful. It is how to ensure that employees do not neglect their work because of their concern about the Olympic Games.

But for several Olympic suppliers and franchisees in Wenzhou, the time has come to decide whether to win or lose.

Luo Hui Rong, director of the brand planning center of AOKANG group, is visiting distributors in Anhui on the two day. It inspects the effect of a series of publicity campaigns aimed at Olympic Games by AOKANG.

"They are all very happy. The guide in the store is proud of introducing products. The Olympic Games will make our shoes and other brands differentiated.

At this time of the year, many shoe stores in the commercial street are selling discounts and discounts. We do not need to join the ranks, and the new products also raise the price.

AOKANG's "good effect" is not worthless: from winning the qualification of Olympic leather suppliers to a series of promotional activities, asking Liu Xiang to be a spokesperson, and putting Olympic advertising into account, AOKANG has invested more than 300 million yuan in the Olympic Games.

Even if the average price of a pair of shoes is 300 yuan, it is equivalent to selling 1 million pairs of shoes.

Generally speaking, the subsequent investment of enterprises after taking the qualification of Olympic sponsors is about 3 times that of the former, but AOKANG has actually far exceeded this proportion.

"Although it is unlikely that this investment will be recovered in the short term, the figures for last year and the first half of this year are very encouraging.

Last year, our leather goods sales increased by 100%, and leather shoes sales increased by 40%.

Even under such unfavorable conditions this year, the sales of leather shoes in the first half of the year increased by more than 30%.

Last year, the research report released by the China Brand Research Institute showed that our brand reputation increased by 8.63%, which is also an unexpected joy.

Luo Huirong said.

In the next month, the focus of AOKANG's work was mostly centered around Liu Xiang.

We selected 20 consumers to form the "national Liu Xiang cheer group" in 10 stations nationwide, and launched the "Xiang series" limited edition leather shoes. They also actively approached the Olympic Organizing Committee, hoping to win the Olympic Games champion shoe business after the Olympic Games.

"08, watching China's footsteps" is the slogan of AOKANG leather shoes, but in fact, they have another set of alternative strategies. If Liu Xiang fails to win the championship, then the marketing slogan will become "footsteps are not stopped, there is still a dream in your heart, you are the champion forever."

In Cangnan, Zhu Shi Li also enjoys the benefits of Olympic sponsors.

In the printing industry, a large number of enterprises are generally inadequate, the Shuguang printing industry group's domestic orders were flat compared with 2007, while the export sales increased by more than 40%.

As a number of Wenzhou enterprises have won the franchise of Olympic products, Shuguang group has undertaken many Olympic gift wrapping business, but by contrast, the biggest achievement is the progress of internationalization of enterprises.

"The brand effect of Olympic sponsors is very strong, especially for foreign customers, they generally believe that sponsoring the Olympic Games is not what ordinary enterprises can do."

Zhu Shi Li said that the dawn group used the Olympic sponsorship status to expand the international market and achieved twice the result with half the effort.

This is the greatest gain.

For the franchisee of Olympic gifts, from now until the end of the Olympic Games, it is the most critical period to decide whether to make profits.

"Due to the agreement signed with the Olympic Organizing Committee, we can not disclose the sales data of Fuwa products.

I can only say "good" or "general" or "bad".

At present, our sales situation is "good".

Wang Zhong, a public relations department of the Jun Yao group, told reporters.

Unlike other franchisees, the sale of Fuwa is only a small part of its related international merchandise business. For Fuwa's breakthrough, they have won the official authorization of the F1, the third national sports Congress, the world athletics gold tournament Shanghai Grand Prix, and the Beijing 2008 Paralympic Games and the 2007 World Cup women's football World Cup.

Recently, they have obtained the authorization of NBA franchise store and become the brand operator of the real international event.

A statistics show that since the commercialization of the Olympic Games, only 30% of the Olympic partners have achieved profits.

But for the Wenzhou enterprises who take an active part in the Olympic economy, at least for now, we have gained a lot.