Yang Zhaohua: Let The Home Textile Exhibition Become A Lasting Power Source

According to Yang Zhaohua, vice president of the textile industry branch of China Council for the promotion of trade, China's home textile industry association and home textile exhibition have already done a lot of work in front of enterprises.

Due to exceeding the understanding of enterprises, some activities are not ideal at present.

But as an association, it is very necessary to guide the industry in a timely way.

At present, the China textile design competition launched by the home textile association of China, launching the trend of home textiles and holding round table meetings, has milestone significance for the development of the industry.

The China international home textiles design competition has been held for the five time, and has gathered a group of design talents for the home textile industry through the contest to enhance the social status of Chinese textile designers.

In the industry, the atmosphere of heavy design and heavy product innovation has been created. The idea of developing products with market orientation has been accepted and put into practice by enterprise designers.

In 2007, the China home textile industry association and the China international home textiles exhibition launched the trend of Chinese home textiles for the first time. This year, the association will improve the publishing mode of the fashion trend, establish the research system of the fashion trend, and gradually build the promotion system and publishing system.

The purpose is to let the trade associations' popular trend become the popular weathervane concerned by Chinese textile enterprises, and then become the popular trend that the enterprises follow widely.

Through the exhibition, the trend from the abstract concept to the fresh products in the retail market window, so as to truly play the role of fashion trend to guide the consumption trend.

During the thirteenth China International Home Textiles and Accessories Expo held, "the first global home textile association director home textile Roundtable Conference" was held to promote the exchange between Chinese textile enterprises and the international industry, emphasizing the win-win situation of China's home textile industry and the world's home textile industry.

Yang Zhaohua disclosed that this year's home textile Roundtable Conference focused on "green home textiles and win-win cooperation", focusing on brand cooperation and channel cooperation between Chinese and foreign home textile enterprises.

At present, some European countries and the representatives of the United States, Japan, Brazil, South Korea, Pakistan, India and other industry representatives in China's Taiwan province have expressed their intention to participate.

For the domestic textile industry, this is a forward-looking work, which will gain the advantage of late development for the industry and shorten the time of industrial upgrading.

Yang Zhaohua believes that China International Home Textiles and Accessories Expo has made breakthroughs in the all-around platform for domestic and foreign trade.

The initial stage of the exhibition is not targeted at foreign trade orders, but for domestic market, based on domestic sales.

Due to the rapid improvement of the exhibits and the agglomeration effect, the overseas exhibitors gradually attracted overseas buyers to visit the exhibition, and promoted the exhibition to become the largest home textile professional exhibition in Asia with the largest scale of second.

In recent years, home textile exhibition has more and more products for domestic and foreign markets. Some industrial clusters also have the need to expand the domestic market.

Since the home textile exhibition has shifted to big home textiles, the products such as towels, beds and other products for the final consumer have only begun in recent years, so the domestic trade function of home textile exhibition has not been completely released.

From the previous exhibition, in order to better organize the terminal customers, the organizers of the home textile exhibition organized a domestic investment team, and went to East China, Southern China, southwest, northeast, northwest and other regions. They visited the home textile professional market and shopping malls in various regions, and visited the market management Committee and chamber of Commerce and relevant investment departments to promote the home textile exhibition.

This year, the organizing committee will focus on the 10 target markets of southwest, northeast, central China, East China and Southern China, and conduct targeted publicity to the buyers who go to the market.

At present, there are scattered, complicated and disorderly competition in home textile exhibitions, which has puzzled enterprises in choosing exhibitions.

Yang Zhaohua believes that from the perspective of the maximum benefit of exhibitors and spectators and the standardized development of exhibition market, it is now a critical period for the integration of exhibition resources.

According to Yang Zhaohua, the organizers of the home textile exhibition reached a strategic cooperation alliance with the China foreign trade center of the Guangzhou international home textile exhibition in 2008 and co sponsored the Guangzhou international home textile exhibition.

Recently, the organizers have reached a consensus with the China Hotel Association and China feather and down industry association. At the end of August this year, 2008 China International Home Textiles and Accessories Expo will be held in Shanghai.

The exhibition organizers hope to integrate the exhibition resources, promote the horizontal interaction between the home textile industry, integrate the related industries with the home textile industry, and make the home textile exhibition a more informative, more business business opportunity, a wider package, and a more perfect image of the "big home textile" professional brand exhibition, and promote the exhibition from "big home" to "big home".