Sewing Machinery Industry, We Need To Establish A Team Of New Scientific And Technological Knowledge.

The market fluctuation of sewing machinery is regulated by seasons, that is, the three month after the lunar new year, which is probably the replenish equipment of garment and garment industry. The sewing machine market has changed, and a new scientific and technological knowledge team must be established to win the market.

The market fluctuation of sewing machinery is regulated by seasons, that is, the three month after the lunar new year, which is probably the period of replenish equipment in the clothing and garment industry, and the purchase of equipment in a short quarter of time.

But since the spring of 2008, the market has been very quiet. Looking at the current RMB exchange rate and future trend, there is not much money in exporting garments, the demand for domestic sewing machines has been sharply reduced, and export sewing machines are also making a small profit. Coupled with the rising cost of raw materials and the rising wages of workers, sewing machinery enterprises are really hard to manage.

The present situation, in a word, is caused by the oversupply of sewing machinery market. Only when we see the needs of the customers, can the enterprises that are able to meet the needs of customers meet the needs of customers, and the sewing machine manufacturers who fail to meet the needs of customers will be eliminated. As the market will not expand again, they will be fed up with the manufacturers who are more ambitious and ambitious. Many manufacturers will be eliminated because of reduced sales. Understanding the needs of sewing machine customers is essential.

Skilled workers, and clothing factories rarely recruit training workers, and the profit from receiving orders is low. At the moment, the only way to survive is to increase production efficiency and efficiency, and naturally to squeeze out profits to the boss, and the workers will also get the increase in salary because of efficiency improvement. This is the way of survival for clothing and garment enterprises. As we all know, the starting point of clothing manufacturing enterprises to increase production efficiency is to use automated sewing machines, and the investment in automatic sewing equipment is not large. After the efficiency is raised, the boss will immediately reclaim investment, and employees can immediately increase their income automatically by piecework payment, which can be said to be a happy strategy. Therefore, automatic sewing equipment is a hot selling product in the market. Three of the automatic sewing machines are hot. Clothing and garment industry is very scarce now.

After receiving so many old machines, they answered many factories that closed factories and closed down factories, and many other factories that eliminated ordinary sewing machines and replaced automatic sewing machines, so the surplus equipment was sold to the market. A thousand garment factories in Dongguan, Humen, couldn't wait to dispose of three hundred old sewing machines. All of them were replaced by computerized three automatic servo motor sewing machines. As long as they were good for the employers, they were immediately handled. The emergence of three automatic servo motor sewing machine market is obvious to all. The biggest profit of the life insurance market is contained in the servomotor. How to win the market is worth studying. In Guangdong, many foreign businessmen have acquired two backward countries with mobile phone exports.

Three the automatic sewing machine and the computer servo motor system are of high technical content. They are more difficult to manufacture than sewing machines. They can't buy parts and pieces like many small factories. But their gross profit can reach 25%, so that all enterprises want to grab the market. But how can we get it? The difficulty is still in the computer servo system. As a matter of fact, whoever first makes a computer servo motor system first gets a little safety. However, the computer servo motor market has its particularity. The computer servomotor is sold in a sewing machine with a accessory.

　　我們看到鮑麥克斯在2007年的財報(股票上市公開資料), 鮑麥克斯2007 年業(yè)績比2006 年下降 10%. 雖然鮑麥克斯聲稱 2007年的外銷國際市場比 2006年成長五倍, 但內(nèi)容也暗示其國內(nèi)市場下滑很多. 鮑麥克斯是最早國內(nèi)生產(chǎn)電腦伺服電機的企業(yè), 技術(shù)能力也領(lǐng)先同行, 研發(fā)班底強, 最早吃到這塊餡餅. 其業(yè)績應(yīng)該在大好情況下持序上揚. 2007年的業(yè)績下滑是因為鮑麥克斯并未想到市場通路被縫紉機頭部掌握. 電機產(chǎn)品一直以來都是以副件方式被展現(xiàn)于客戶眼前. 客戶的要求是整套系統(tǒng)的服務(wù),”當縫紉機任何一點出了問題,要有單一窗口負責(zé)維修”. 客戶沒法辨清是那壞了,他馬上要找縫紉機的供應(yīng)商,要求完善的服務(wù). 伺服電機的制造商只愿意服務(wù)本身的電機產(chǎn)品,沒法滿足客戶的全包式服務(wù)需求.客戶就不會找電機的制造商. 伺服電機廠只好把產(chǎn)品賣給縫紉機廠,由縫紉機廠組成配套系

The sales channel of the servo motor is controlled by the sewing machine factory. The price of the servo motor is high and the profit is high. Once the sewing machine factory developed the servo motor product of the factory itself, it swallowed the big cake itself, and why the servomotor professional factory sold down in the prosperous market period, so it was easy to understand.

(HITACHI), Panasonic (PANASONIC), they manufacture servo motor products very professional and world-famous. They have developed sewing machine servo motors for a long time and supplied Japanese heavy machinery company (JUKI), which is supplied by Japan's heavy machinery company (BROTHER). Hitachi / Panasonic focused on its own supply motor, but when Japan's heavy machinery / brothers launched their own servo motors, they had already had a lot of profits. Hitachi / Panasonic had to stand outside to watch the opera. Hitachi / Panasonic, despite its quality products, did not study the sales strategy, and finally failed to overcome the access problem and lost the vast market. Bo Max is a professional servomotor factory. If we compare the situation in Japan, we can see that the same situation is being reproduced in China. There are two very famous factories in Japan, Hitachi.

Three automatic sewing machine containing servo motor can break the barrier of sales pipeline and provide customers with a complete set of services and get the market. The founder of Fangzheng brand, which is joined by an outside industry, is only a single machine "three automatic sewing machine containing servomotor". It has made a quick profit in less than three years, relying on a single sewing machine to make profits. The probability of signing it is 100%, that is, to identify customers' needs for the whole set of services, and to wrap up all the demand. To see the market changes, to launch a complete set of products, to set up access to the whole product, to join the main dealers to establish access, and to add a bad package to replace it is its strategy. Founder motor did not repeat the Hitachi / slack drama, and made a huge profit. Founder motor's performance in 2007 (stock market public information) is higher than that in 2006. Founder motor is also a professional servomotor factory. It is only because Fang Zheng sees clearly that the customer needs the whole set of services, and only has its own supply package.

Three the hot selling of the automatic sewing machine with servo motors has attracted many sewing machine enterprises to put into production and sales. Although sewing machine manufacturers can not manufacture servo motors, they go to the servomotor professional factory to get goods and match them to customers. The supply is done, but the after-sales service of the products has not kept up with the market, so it has not seized the market.

The product has changed. It is no longer an ordinary mechanical product. The product contains servo motor, which includes servo control technology and circuit technology, and there are many problems of servo and circuit. The existing business managers of the sewing enterprises do not know the servo control technology. How can they sell the group of people who do not know the new technology products? How can they expect to sell? How can they expect to set up a maintenance service system?

From now on, all the sewing machines used on the market will gradually be replaced with servo motors. Today, the price of oil has gone over US $125 per barrel, the price of iron materials has increased, the price of copper has been doubled, the electricity price has risen, the artificial salaries have increased rapidly, and the servo motors have completely replaced the electric motors. The sewing machine has arrived at the age of automation. The sewing machine enterprises should adjust their employees, and the staff must have the knowledge of new technology product servo control technology and circuit technology, and establish a complete service team, so as to respond to the needs of customers and win the market.