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    West Shoes Move Eastward, Italy Aims At Chengdu Shoe Factory.

    2008/8/27 9:44:00 21

    Western Shoes Move Eastward And Industry Shifts To Italy

    Italy, a shoemaking powerhouse, aims at Chengdu shoe factory. Yesterday, reporters learned from the Organizing Committee of the Procurement Committee of women's shoes of China that the third international procurement festival of the China Women's shoes city and the Chengdu international shoe making leather materials and equipment exhibition, which will be held in from October 14th to 16th, has attracted more than 30 Italy shoe companies to participate in the exhibition.

    Bai Ya Du, chairman of the Italy shoes and shoes Association, said that this is only the first step for Italy shoe industry to enter China in a large area. In the process of the global shoe industry pfer, Chengdu's strength has just been revealed, "the west shoes are moving eastward," and Chengdu has a good foundation for undertaking and development prospects.

      制鞋強國頂級協會看好成都

    It is understood that since last year, Mr. Bai Yadu, chairman of the Italy Association of shoes and shoes Association, has visited Chengdu many times and expressed great interest in Chengdu footwear industry.

    Less than a month after the "5. 12" earthquake, Bai Ya Du came to Chengdu to study in person. But when he brought back the news that the earthquake had little effect on the footwear industry in Chengdu, he brought back a great response in the area.

    Subsequently, many enterprises took the initiative to contact the women's shoes city of China to purchase the organizing committee. As of August 26th, only 30 Italy shoe enterprises association of Italy had recognized the exhibition.

    The Italy shoes Association is the top shoe industry association in Venice. It has more than 1000 small and medium-sized footwear companies including Venice and Padova. Its membership employs more than 14000 people, with an annual output value of more than 1 billion 600 million euros, and 89% of its finished products are exported.

      制鞋老廠5年后重訪簽下大單

    BALLIN Franco is an old shoemaking factory in Italy with nearly 50 years of history. It has its own exhibition hall in Milan, New York, Tokyo and Paris.

    5 years ago, the boss Franco had once made an order in Chengdu, but because of differences in quality standards between the two sides, Franco finally failed.

    5 years later, Franco returned to Chengdu, and reached more than 2 million euros with Chengdu eBay shoes.

    After learning about the international procurement Festival this year, BALLIN Franco also became the first foreign enterprise officially registered in the organizing committee.

    Boss Franco said that during the past 5 years, great changes have taken place in the footwear industry in Chengdu, which is the main reason for changing their attitude.

    And the combination of various factors, Chengdu footwear industry now has the advantages of other places can not be compared.

      “西鞋東移”帶動成都邁向國際

    In recent years, the Chinese women's shoes have all been pushing forward the implementation of the strategy of "one capital and two gardens", constantly upgrading the scale and brand strength of the industry, and becoming an important place to undertake "East shoes moving westward" in the coastal areas such as Guangdong and Fujian.

    At the same time, with the increasing international influence of women's shoes in China, the brand and technology of high-end footwear industry in EU countries are also very optimistic about Chengdu. They have expressed their desire to cooperate and develop in Chengdu, and have formed the trend of "moving west shoes to the East".

    Peng Jun, chief executive of the China Women's shoes capital international procurement organizing committee, told reporters that there are so many Italy shoe companies coming to Chengdu that they are both unexpected and expected.

    In recent years, China's women's shoes have been continuously promoting industrial development, making Chengdu an important base for the domestic and international footwear industry.

    Two years ago, the shift of "East shoes to the west" in China was mainly due to the pfer of production. Nowadays, the "west shoes move eastward" and more are the pfer of technology, brand and fashion culture. It is believed that it will further promote the footwear industry in Chengdu and move towards the international trend.

    "It can be said that this year will become an important year for Italy and other western footwear industry to move to China."

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