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The Brand Of Heng Man Slippers

2008/8/23 16:25:00 28

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Under the combined effect of RMB appreciation, raw material prices and labor cost increase, the profit margins of shoe companies have been reduced step by step, which is a common problem faced by shoemaking enterprises in 2008.

Under various market pressures and policy pressures, the shoemaking industry has entered a state of "ten thousand horses in a state".

Some small and medium sized shoe-making enterprises that have gone through the low-end route failed to survive the "cold winter", while some enterprises that consistently adhered to the medium and high end routes showed strong vitality and strong compression ability during this period.

More and more enterprises realize that it is urgent to take the low-end route and rely on low price products to survive.

Jinjiang Hengren shoe industry Co., Ltd. is such a company that always adheres to the road of brand.

The company is a Sino foreign joint venture, founded in 1990, and its "Heng Ren brand" slippers sell well in Europe and America, the Middle East, Africa, Japan, Southeast Asia and dozens of other countries and regions.

The

經濟實力奠定品牌基礎

The establishment and operation of a brand requires self built channels, capital costs, time costs and experience costs. Without strong economic strength, it is difficult to build a brand and continue the brand.

The brand of "Heng Ren brand slippers" was established in 1998. At that time, after 9 years of development, the Heng Ren shoe industry company has developed from a small factory with simple equipment, narrow field and single product to EVA injection machines, injection molding machines, dozens of molding machines, large production lines of two types, and hundreds of professional equipment such as electric needles and disc machines, punching machines, etc., with total assets of nearly 100 million yuan, annual production of nearly about 10000000 pairs of sandals, and output value exceeding 100 million yuan.

On the basis of accumulating strong strength, we launched the constant human slippers and promoted them in various ways and means.

Now, "Heng Ren" brand sandals sell well in Europe, the United States, Japan, South Korea, the Middle East, Southeast Asia and other countries and regions.

產品質量延續品牌生命

Mr. Su Yun, chief executive officer of Heng Ren slippers company, said: "brand is the first quality, only the brand!

The quality of the product is the life of the brand, which determines how far the brand can go.

No matter when, the constant slippers insist on taking the middle and high end route, putting quality in the first place.

At the same time, the company set up a 1200 square set of marketing centers for product development and sample display in Jinjiang International Trade Building or Cetra Building, providing a strong backing for ensuring the quality of products.

In 2006, Hang Heng slippers successfully joined the TESCO, a European retail giant, and passed 32 chemical tests and 18 physical tests of the most authoritative institutions in Germany. Meanwhile, German customers sent foreign experts to inspect and inspect the products of the constant person slippers company.

After rigorous testing and testing, the test of all products passed and shipped smoothly. The quality inspection standards of the constant slippers industry filled the blank of the quality inspection in the same industry.

At present, with the increasing demand for the quality of shoes by foreign consumers, "the more high-end products are more marketed abroad, now the export of sandals for sandals can be sold to $more than 30, and the market demand is very large."

Su Yunru said.

出色管理為品牌保駕護航

Management develops brand development.

Many brands have shown a good trend in the process of establishment and early development. However, with the development of brand, the malpractice of internal management has been gradually highlighted, which has led to the development of brand development hindered or even aborted.

"Creating a brand hard, keeping cards harder" has also become a common problem of many brands.

If the internal management level of an enterprise fails to keep pace with the development of the brand, no matter how high the brand develops, it will hinder the development of the brand.

Heng people are committed to the internal management of enterprises, and believe that management can protect the brand's development.

Taking "fast, efficient, pioneering and realistic" as the spirit of the enterprise, the concept of "integrity and persistence, people-oriented" is the development concept.

In terms of employment, we must adhere to the principle of "talents first, talents and deeds, and only use them". Now we have a large number of professionals who know well about technology and management.

And constantly update their management models and ideas, so that management and brand development are coordinated.

Heng people have been awarded "advanced contract and trustworthy" advanced units by the Quanzhou municipal government for several years, "advanced units of employees' love" and "big taxpayers in Quanzhou".

And won the "Quanzhou famous trademark", "Fujian famous trademark" and "China famous trademark" and other honorary titles, becoming the first domestic slippers enterprise to win the honor.