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    Shishi Shoes: "New Shoes" Out Of The "New Road"

    2008/8/20 9:39:00 8

    Shoe Industry Shishi Brand Management

      石獅市規(guī)劃建設(shè)用地2900畝的寶蓋鞋業(yè)工業(yè)園區(qū)已初具規(guī)模,目前共有55家鞋類企業(yè)入園。該園區(qū)的建設(shè)與發(fā)展,將促進(jìn)我市鞋類產(chǎn)業(yè)上規(guī)模、上檔次,提升國內(nèi)外市場競爭力。如今,我市已形成了鞋業(yè)鞋材產(chǎn)業(yè)集群。2007年鞋業(yè)產(chǎn)值48.4億元,相比2002年鞋業(yè)產(chǎn)值10.16億元,增長近4倍,爭取到2010年產(chǎn)值達(dá)80億元。

    Shoemaking industry is one of the six pillar industries of Shishi's industrial industry.

    It is understood that there are nearly 600 shoe and shoe materials enterprises in the city, which mainly produce casual shoes, fashion shoes, travel shoes, sports shoes, sandals and other products.

    In recent years, the shoe industry in our city has attached importance to technological innovation and brand creation, and imported advanced production equipment and shoe materials from Italy, Germany and other countries, and constantly developed and produced new products, improved the production capacity of footwear industry and opened up the market.

    At present, our city has more than 20 shoe enterprises above Designated Size, and 8 shoe enterprises have won the well-known trademarks in China.

    In recent years, the shoe and shoe material industry in Shishi has taken brand management as the breakthrough point, driven by capital expansion and technological pformation, in order to improve the industrial chain as the direction, increase investment attraction, accelerate the establishment of a quality assurance system that meets the requirements of international environmental protection, and promote the expansion and upgrading of industrial volume.

    At the same time, our city is speeding up the construction of the professional market of Bao Ye Shoes Industrial Park and shoe materials, giving full play to the advantage of location and gathering the capacity of the peripheral footwear industry, making it the production base of shoe industry in Quanzhou, becoming an important part of Quanzhou's industrial sector, playing an important role in the footwear industry at home and abroad, and constantly enhancing the market competitiveness.

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