Win Win Is The Conjunction Point Between Enterprises And Agents.

Liao Xiaoping: snow song Ruian agent

Secret:

Improve single store sales: first, order.

Two, the funds should be sufficient.

The three is to train employees, learn old, simple actions, repeat things, repeat things, and do things happily.

The four is to choose shop assistants and choose the salesperson who likes this brand.

Every time he talks about agents, Wu Fengyun, assistant director of snow dress, always praises Liao Xiaoping, a Ruian regional agent. "She always actively adjusts all kinds of policy adjustments of the company. Every time she says what she wants to train, she prefers to go out of business for a day, and she will allow as many employees as possible to participate in training, so her sales are always doing very well."

Acting for more than four years, Liao Xiaoping has a more than 30 square meter shop in Hongqiao Road, Ruian. The annual sales growth rate is over 20%.

Before she took over, Ruian used to have a song shop, and at last, because sales problems were closed, and in the first year she took over, she made about 2000000 sales.

Agents and companies are close partners.

Liao Xiaoping thinks that it is necessary for companies and agents to cooperate well in a good store.

In terms of itself, "first, choose the most prosperous section; choose the store manager and supervisor who is suitable for brand positioning; and then do a good job of decorating."

Companies, "to cooperate with agents, one is to guide the decoration to do a good job; the two is planning to do a good job, this is a lot of brand enterprises are relatively weak point; three is to display this piece, there must be some guidance."

Liao Xiaoping thought, "if sales do not work well, we must first find out the reasons for ourselves, and communicate with the staff from the aspects of goods, display, staff and so on, after understanding, and then react to the enterprises."

For a long time, she has a very good exchange of information with the company. She knows the sales situation of the top 20 people in the country every day, and which styles sell better, which helps to adjust the goods and improve sales volume in time.

Experience of multi brand agency

Since she was eighteen years old, she has been making costumes. Liao Xiaoping, in her thirties, has been dealing with clothes for more than ten years. Now she runs a clothing agency, representing twenty brands at home and abroad, from 200 yuan to 60 thousand yuan, and has standardized management system. She also regularly invites specialists to train.

At the very beginning, she did not directly lay the store, but first made a comprehensive store. "More than 100 square meters may put more than ten brands, see which brand is more in line with market demand, cultivate a group of loyal customers, and then separate the brand from a store, so sales are relatively guaranteed."

At the same time, the way of multi brand agency also lets Liao Xiaoping better understand the difference of brand culture. "The difference between good brand and relatively inferior brand lies in two aspects: one is management and team; the other is product, that is, the quality of products, and the recognition degree of customers to products". "The most important difference between the brand and the brand is the difference between the brand and the brand."

She believes that agents should pay attention to different brands, and the grades can be more stagger.

It is particularly worth mentioning that there are many differences between the agent's domestic brand and the international brand. "At present, I represent six or seven international brands. I personally believe that the agent's international brand must have some agent experience first, because there are many differences between the agent's domestic brand and the international brand.

Domestic design may be relatively weak, but enterprises communicate more with agents and have more awareness of win-win situation. International brands have a high reputation and pay attention to design, but the guidance communication is relatively small, mainly relying on agents' own vision. Therefore, the risk is relatively large, and the agent must have a forward-looking vision.

Through years of experience accumulation, Liao Xiaoping had her own ideas when choosing agency brands. She said, "acting good products can learn a lot, including business philosophy and management.

I now choose the brand. First, I must consider the company's economic strength, design strength, and have a good team; two is the boss's concept and affinity; three, there is a win-win concept.

I can cooperate with snow music so happily, because the snow song has not only had a very good team, but the boss Chen Mili is very friendly and never puts on airs. He attaches great importance to agents.

Brand agency is a continuous process.

Fu Ying: general agent in Xinjiang area

Secret:

Improve the method of single store sales: first, the AD personnel have good familiarity with the goods.

Two is to do a good job of hardware facilities shop image.

The three is to choose the location of shopping malls or shops that are popular.

The four is to do a good job in the allocation of goods of general agent.

Five is to understand brand culture, and often maintain communication with enterprises.

Wan Dian has been developing the market in Xinjiang for more than four years. The sales performance over the past four years has been better every year, and this contribution is the first to Xinjiang general agent Fu Ying.

Fu Ying is one of the most excellent agents of Wan Dian clothing.

She owns a clothing agency and five office buildings, which represent women's clothing brands in all major cities. Among many brands, Wan Dian is one of the best and most stable brands.

So far, there are twelve or three stores in Xinjiang, including the special hall.

It is understood that in July this year, Fu Ying will introduce the special hall of Wan Dian brand into the Pacific Shopping Mall.

She has a set of business practices for a good brand agent.

"Do clothing business for so many years, I have one experience is, if the boss loves clothing, understand clothing, then his product will be better, it will be easier to communicate with him, Jiang Hai is like this.

This is very important for a brand, and I prefer agents like this. "

She feels that her thinking must first keep pace with the development of the enterprise so that she can communicate better.

For Fu Ying, who has many years of experience, he now has a clear idea of choosing a brand.

To choose a brand, first of all, the second line network trial sale, get the second line network customer's approval, only then consider enters the market operation, the trial sale, passes through the shopping mall's test, if the sale is better, then can consider to make this brand.

To make a brand well, we must first consider the research and development efforts and business philosophy of enterprises.

On the one hand, the enterprise must have strong design ability and stable style. It can draw on popular elements, but can not imitate it, so it has no advantage in competing with others. On the other hand, enterprises must have good development ability, allowing agents to see the next season's goods ahead of time, so as to make adequate sales preparation.

Then the agent should choose a good shop location, decorate to be in place, marketing personnel to choose good, this is very critical.

How to maintain a good brand is a topic of common concern for agents and enterprises. Her approach includes several aspects: "according to the statistical analysis of sales situation, choose products that are more suitable for shopping malls positioning, maintain good communication with Brand Company of agents, and get strong support from the company; in terms of staff, in large areas, they rely on companies, and they will learn from dealers, and send details to specific training personnel.

Small areas, rely on themselves, such as shopping malls, there must be dedicated management, good staff with poor.

We pay great attention to training, which has a direct impact on sales. Besides, the management of second line customers is also very important. The franchisees should first conduct field visits, such as considering the location, size, funds and so on.

If sales fall, we need to adjust all kinds of methods in a timely manner. First of all, we must find out the reasons for ourselves. The reasons may be the sales influence of the shopping malls, the allocation of positions, and so on.

Then communicate with the company to find a solution.

For agents, in addition to maintaining good communication with the company, they need to constantly adjust themselves, but in the process of adjustment, they also face some problems. Fu Ying told reporters, "at present, the ordering system is the first.

The full order system sometimes fails to catch up with the order; the order system plus the distribution system will not cause problems.

I think this method is more suitable for general agent.

The rest is their own difficulties. First, the prices of goods are improved, services and facilities can not keep up. Two, the product quality is improved, and the two type of consumer market is not mature; three, freight rates, traffic inconvenience, summer is good, and winter is extremely difficult.

In addition, the terminal aspect is a bit behind the mark. Planning is weak. Materials are available locally, and agents may be difficult to find.

We start from the wholesale, then do retail, do monopoly, this should be strengthened gradually.