The Twelfth Year Ningbo Innovation Fair

Regardless of "Festival" or "exhibition", it is worth remembering that the purchase of attention is based on the logic of "sharing the light with the glistening".

  

It is commendable that the twelfth Ningbo Ningbo international costume festival is making itself more "shining" as the main body of the international costumes fair.

  

So where does the "light source" that sparkle itself come from?

  

The word "pragmatism" is also becoming the valuable character of "Ningbo influence" and "radiant power".

  

This year, the Ningbo International Fashion Festival has celebrated its twelfth year.

  

12 years of accumulation, so that the Ningbo clothing festival precipitated a heavy sense of history.

As a "card" of the city, the former Ningbo clothing festival is somewhat like the annual carnival of Ningbo city.

The big stars are coming and going, and the "star flavor" floating in the air dilute the "commercial atmosphere" that clothing should have.

  

This makes its efforts somewhat embarrassing. It shows the hospitality of Ningbo without selfishness, but it is not clear who its most honored guests are.

  

Today, the "relay race" of Ningbo clothing dream is staged again.

  

As one of the most important activities of Ningbo clothing festival, the 2008 Ningbo international clothing and Accessories Fair is also on the road of innovation.

  

This time, the destination of the relay race became clearer.

Ningbo's international clothing and accessories fair, which is "innovative and oriented" and "pragmatic", is gradually moving towards the front stage.

  

No doubt, the 12 year is only a tiny node of time passing by.

However, for the Ningbo Clothing Fair, it is the first significant reincarnation.

During this year, the signals from the industry brought a more severe test to the Ningbo clothing festival.

Obviously, the age of "danger" and "machine" goes hand in hand, and more than ever, the Ningbo Fair will do something.

  

Thinking decides action.

"If we can truly rely on industry and service industries and guide industries, a solid alliance between industry and city will surely take shape."

In the eyes of Zhou Xueming, deputy director of Ningbo Economic Commission, the Ningbo Fair will definitely become a star platform for professional exhibitions.

  

The "packaging and listing" Ningbo special exhibition two

  

Regardless of "Festival" or "exhibition", it is worth remembering that the purchase of attention is based on the logic of "sharing the light with the glistening".

  

It is commendable that the twelfth Ningbo Ningbo international costume festival is making itself more "shining" as the main body of the international costumes fair.

  

So where does the "light source" that sparkle itself come from?

  

The word "pragmatism" is also becoming the valuable character of "Ningbo influence" and "radiant power".

  

This year, the Ningbo International Fashion Festival has celebrated its twelfth year.

  

12 years of accumulation, so that the Ningbo clothing festival precipitated a heavy sense of history.

As a "card" of the city, the former Ningbo clothing festival is somewhat like the annual carnival of Ningbo city.

The big stars are coming and going, and the "star flavor" floating in the air dilute the "commercial atmosphere" that clothing should have.

  

This makes its efforts somewhat embarrassing. It shows the hospitality of Ningbo without selfishness, but it is not clear who its most honored guests are.

  

Today, the "relay race" of Ningbo clothing dream is staged again.

  

As one of the most important activities of Ningbo clothing festival, the 2008 Ningbo international clothing and Accessories Fair is also on the road of innovation.

  

This time, the destination of the relay race became clearer.

Ningbo's international clothing and accessories fair, which is "innovative and oriented" and "pragmatic", is gradually moving towards the front stage.

  

No doubt, the 12 year is only a tiny node of time passing by.

However, for the Ningbo Clothing Fair, it is the first significant reincarnation.

During this year, the signals from the industry brought a more severe test to the Ningbo clothing festival.

Obviously, the age of "danger" and "machine" goes hand in hand, and more than ever, the Ningbo Fair will do something.

  

Thinking decides action.

"If we can truly rely on industry and service industries and guide industries, a solid alliance between industry and city will surely take shape."

In the eyes of Zhou Xueming, deputy director of Ningbo Economic Commission, the Ningbo Fair will definitely become a star platform for professional exhibitions.

The system superiority of "three services and one city"

  

Entering the twelfth year, as the "eldest son" of Ningbo Convention and exhibition industry, the Ningbo Fair will be regarded as an exhibition of "eligibility".

The more old people are, the more vigilant they are to fall into the "brand aging" situation.

Therefore, "innovation" and "seeking change" are still the main threads running through the Ningbo Expo.

  

This time, the Ningbo entertainment fair first put the footing of "innovation" on the theoretical innovation of "three services and one city".

  

In order to maximize the role of the fair in serving the garment industry, the organizing committee first put forward the idea of "three services and one city".

The so-called "three services and one city" means upgrading Ningbo's clothing industry, spreading Ningbo's clothing culture and innovating Ningbo's Clothing Fair, so as to actively build Ningbo into a famous Chinese clothing city.

  

"Before we have a scientific theoretical guide, there will be no big deviation in the direction of progress."

Zhou Xueming, deputy director of the Ningbo Economic Commission, said, "the proposal of three services and one city will provide a stronger idea guidance for the twelfth years of Ningbo international clothing and Fashion Fair."

  

The proposal of "three services and one city" aims to promote Ningbo's clothing industry, clothing culture, entertainment fair and Ningbo city.

The ideal path choice is to integrate industrial resources and urban brands through a long period of optimization and integration so as to achieve a certain degree of accumulation.

It has become an intelligent means of city marketing through the spread of strong clothing industry and culture in Ningbo. In turn, the advantageous resources of Ningbo's brand will also create healthy development atmosphere and policy guarantee for Ningbo's clothing industry, so as to enhance the brand image of garment industry and deepen the cultural connotation of clothing brand.

  

It can be seen that the "system theory" value thinking is being brewed in the clothing industry of Ningbo, which will be a bold and feasible attempt.

  

"Three services and one city" is not only a concept, but a concept innovation. It is an embodiment of the overall marketing mode of Ningbo clothing industry brand. It covers not only the development of the industry itself, but also the marketing behavior of the industry cluster facing the international and domestic market, and it is also a process of cultural pmission, development and urban brand upgrading.

Zhou Xueming said.

  

In his view, "three services and one city" can strengthen the city's capital flow, talent flow, information flow attraction, cohesiveness, carrying capacity, radiating power, driving force and competitiveness, giving full play to the strength of urban branding, thus successfully linking the image and association of "famous clothes city" with the brand of Ningbo city.

  

The industry has also made positive comments on the proposal. The promotion of the city generally has many carriers and forms, but like Ningbo, it is closely linked to the entire city with its own superior industries and service platforms, but there is hardly any precedent for the overall publicity at home and abroad.

Many cities at home and abroad are not purely economic exchanges or high-level meetings. They use investment projects to attract foreign investors or international investors. Although there are many successful examples, the operation is relatively simple, but there is always no depth.

The idea of "three services and one city" is to avoid the narrowing of the form and coverage. First, it integrates the four independent and huge systems, and its operation mode will become difficult to duplicate.

  

Under such a theoretical guidance, the Ningbo Fair will jump out of the narrow view of the "Clothing Fair" simply on the "Clothing Fair". Its existence no longer depends on the "hype" of the phased events, and it may well be solidified as a "normal" in industrial promotion and urban marketing.

This is a bit like the core elements of the exhibition brand, clothing brand and city brand as a whole "packaging and listing" operation techniques, the bundling of risks and interests, and mutual borrowing between brands, will contribute to more profound resource sharing.

  

In this sense, if the Ningbo fair is truly placed in a pluralistic dimension of "industry + culture + city", integrating into the overall blueprint of Ningbo's brand marketing will be a great "good" for itself.

Similarly, "good" also means a heavy "responsibility".

However, it is foreseeable that if the strong platform of trade docking and brand promotion can be built, it will boost the old label of Ningbo's garment industry to tear down the "wage earners". At the same time, it will also contribute to the Ningbo city's "fashion capital".

  

Precise positioning

  

The Expo will be pformed into "service operator".

  

"There are hundreds of garment festivals with different backgrounds in various provinces and cities across the country. With the change of the domestic industrial situation," shuffle "and integration are facing, some cities are difficult to continue, some are exploring and wandering, and several key cities such as Ningbo are developing in the exploration with the advantage of regional industry and advancing in innovation.

When talking about the overall situation of the Ningbo clothing Expo in the face of fierce competition, Zhou Xueming gave a positive evaluation.

  

Then, with the concept of "three services and one city", how can we start with the exhibition itself to enhance the irreplaceable core competitiveness of the exhibition brand of Ningbo Expo?

  

First of all, the fair must have a clear understanding of the industry characteristics at this stage. This will help the Ningbo Expo to sort out and clarify its own service objects.

  

"It should be noted that Ningbo's textile and garment industry, like the whole country, is also faced with severe challenges and difficulties: with the abolition of textile quotas, the appreciation of the renminbi and the rise of labor costs, the garment industry is faced with the risk that the product structure is not optimized enough and the structural capacity remaining is also increasing."

In Zhou Xueming's view, this year is the year of pformation of the national textile and garment industry. The new round of shuffling of traditional textile and garment industry is inevitable.

As a platform for communication and cooperation in the garment industry, the Ningbo Clothing Fair must stand at the height of the industry and go deep into the enterprise to improve the company's satisfaction.

  

According to the introduction, in order to better meet the diversified needs of the market, this exhibition will add a new fashion exhibition area on the basis of the five major exhibition areas, such as the former brand clothing exhibition area, the export processing clothing exhibition area, the clothing exhibition area, the surface accessories and clothing machinery exhibition area, the international brand exhibition area and so on. The exhibition area has also jumped from the past 45 thousand square meters to 60 thousand square meters, with 3000 booths.

Exhibitors include clothing, clothing machinery, accessories, clothing, wedding dresses, photo studios, wedding articles, fashion products, and so on, forming a complete fashion and fashion industry chain.

  

It can be seen that the Ningbo Clothing Fair no longer focuses on the "unique talent" of Ningbo men's clothing enterprises, but will become a commercial stage of different regional and different categories of clothing brands.

The concept of "big fashion" covering the industrial chain has been reflected in it.