Home >

Qingdao Footwear Industry Enhances Brand Influence Through Olympic Games

2008/7/23 17:34:00 9

??? 日本語 Fran?ais English 中文

With the Olympic Games entering the countdown, the Qingdao double star footwear industry has built several large logistics platforms and developed more than 5000 chain stores in addition to stepping up the introduction of high-end products.

Qingdao's FD footwear, which was identified by the Ministry of Commerce as "China's time-honored brand", has opened more than 800 stores and stores in China.

Qingdao Hengda shoes industry has built up a three-dimensional domestic marketing network through more than 3000 stores and stores in the whole country.

2008 will become the "breakthrough year of domestic sales" for Qingdao footwear industry.

A few days ago, with the Olympic Games entering the countdown, the Qingdao double star footwear industry has built several large logistics platforms and developed more than 5000 chain stores in addition to stepping up the introduction of high-end products.

This also means that the 70%% used for export is expanding the scale of domestic sales and adjusting the proportion of internal and external sales.

Not only is the double star shoe industry.

The Qingdao FD footwear industry, which was identified by the Ministry of Commerce as "China's time-honored brand", has set up more than 800 stores and stores in the country. The Hengda footwear industry in Qingdao has built up a three-dimensional domestic marketing network through more than 3000 stores and stores in the whole country.

The pformation of Qingdao shoe enterprises seems to be based on Professor Zhou Yanwen, who has been engaged in regional economic research for a long time. "It is precisely from the upcoming Beijing Olympic Games".

He believes that for the Qingdao shoe enterprises eager to expand the domestic market, on the one hand, the Olympic Games can stimulate the consumption demand of the domestic market; on the other hand, the dual identity of the hosting city of Olympic Games and Olympic sailing competitions can also enhance the regional brand influence of Qingdao.

Before the pformation caused by foreign trade setbacks, a survey report released by Shandong has made further annotations for the pformation of Qingdao shoe enterprises.

The report shows that Qingdao is a relatively concentrated shoe making enterprise in Shandong Province, and there are several typical shoemaking industrial clusters.

The report statistics show that only 600 thousand days in the peak season, the output of the blue village industrial park can reach up to 100 million pairs, with an annual output of more than 100 million pairs, with an annual output of 350 million pairs of leather shoes and tourist shoes. The output value is 14 billion yuan, and the products cover more than 20 provinces.

In addition, according to statistics, around the industrial park, there are 16 villages engaged in shoemaking, shoes or shoe processing.

However, due to the adverse effects of RMB appreciation, export rebates and adjustment of processing trade policies and raw materials and energy prices, Qingdao footwear industry, which exports up to 80%%, has greatly lost profits in the US subprime crisis.

In order to ease the impact of foreign trade setbacks, many shoe companies in Qingdao began to open up domestic sales or expand the proportion of domestic sales.

Even some export-oriented small shoes, all started to take this year as an internal sale "breakthrough year".

The industry generally believes that the consumption and purchasing power of the domestic market are constantly increasing, especially the Olympic Games.

Liu Qiang, a shoe maker with high threshold in the domestic market, is located in Jimo, Qingdao. The company has long been a OEM for Korean brand sports shoes, but this year it launched its domestic sales business.

As the head of the company's marketing department, Liu Qiang told reporters, "whether it's leather shoes, casual shoes or sports shoes, the domestic market is very huge, and there is great potential for domestic sales."

Although the market is big, it is not so easy to do.

In Liu Qiang's view, "brand" is the biggest problem.

He said that compared with the previous foreign trade business that only responsible for production, the domestic market is much more complicated.

However, in China, Nike and Adidas have occupied the high-end market and stabilized the upper consumption crowd, leaving the market group of domestic sports brands very limited.

"The only way out for small and medium-sized shoe enterprises is to jointly enhance the regional brand effect".

Against this background, the "Olympic year" is regarded as the key year for the pformation of Qingdao shoe enterprises.

Professor Zhou Yanwen believes that "the Olympic Games can not only stimulate consumer demand in the domestic market, but also enhance the regional brand influence of Qingdao by CO hosting the Olympic Games and Olympic sailing competitions."

Olympic Games enhance regional brand influence

"The Olympic Games may not be a direct business opportunity, but the warm air it brings is enough to bring the new atmosphere of the industry."

Industry experts say that Qingdao, as the host city of the Olympic sailing competition and the developed coastal cities, will usher in a golden era of brand new development.

With the Olympic Games entering "countdown", Liu Qiang visited the dealers in all major cities in the two days, and inspected a series of publicity activities aimed at the Olympic Games launched by the company.

"As a co operation city, the Olympic Games will make our shoes and other brands differentiated.

At this time of the year, many shoe stores in the commercial street are selling discounts and discounts. We do not need to join the ranks, and the new products also raise the price.

Under the regional brand effect brought by the Olympic Games, Qingdao shoe enterprises are quickening the layout of the domestic market.

It is understood that as a leading enterprise in Qingdao footwear industry, Qingdao Binxing not only owns more than 5000 chain stores, but also occupies a large wholesale market across the country, and has entered major supermarkets and shopping malls around the country, and has built up the largest marketing network in the industry with wholesale markets, chain stores and shops.

Another giant, Qingdao FD footwear industry, has also intensified the development of new markets, and established more than 800 stores and stores in the country, forming a multi-layer marketing network. The sales revenue in the first quarter increased by 13.75%% over the same period last year.