Planning Websites Needs Planning

Websites need too much planning, which is often ignored by owners and producers of websites.

Many enterprises are simply engaged in doing web sites: find some information about the company profiles and product profiles, and bring several photos to the producers, and tell them a few words like "do nice things". The rest is waiting for acceptance.

The producer is the first to comply with the customer's opinion, to meet the requirements of the customers to the maximum, to give priority to webpage and add some dynamic effects.

This website may be really beautiful, and both sides are satisfied, but it is definitely not a very useful website.

Why?

Because it is nothing more than a publicity brochure of an enterprise, similar to a blackboard newspaper, which conveys only simple information.

A useful and valuable website, especially the enterprise website, should have some functions. We call it a functional website.

Functional website is the product of combining network technology with the reality of enterprises. It is a useful thing.

Take an example: Beijing has a furniture market, its suppliers in Guangzhou, investors in Chengde, Beijing dealers every day to fax the sales report to Chengde's chairman, and at any time to communicate with Guangzhou, so that Guangzhou knows about Beijing's inventory situation, arrange the supply.

In the past, these were conducted by telephone or fax, inconvenient and uneconomical. Once the other party did not answer the fax, it was very troublesome.

In fact, the website can achieve this function, that is, moving the above things to the Internet. Guangzhou and Chengde can access the Internet anytime and anywhere. They can understand the situation in Beijing, and can automatically calculate and synthesize data, which is extremely convenient and the cost is greatly reduced.

Many examples can be cited.

To sum up, the functions of the website can generally include: 1, information pfer function 2, product sales function 3, logistics management function 4, fund management function 5, marketing management function 6, payment and settlement function 7, office management function and so on.

The construction of a good enterprise website is actually a process of marketing integration. First, it needs to understand the various needs of enterprises, including understanding the market situation, competition status, marketing channels, ways and methods, etc., and then combining it with Internet technology, which is suitable for online operation and moving to the Internet (of course, is better than the original offline operation), can be combined with the network to combine it.

In this way, the function of this website is applicable and effective.

Most enterprises, though they are experts in traditional marketing, do not understand the function of the Internet, especially the functions that the network can achieve, or do not have a thorough understanding of it. Then he can not ask for anything. What functions can be expected to be set up? At this time, Internet marketing planners are needed.

And how to embody the functions of websites more directly, how these functions combine with the CI system of an enterprise, etc., is the in-depth planning of websites, and is also inseparable from every good website.

This shows that the website needs to be planned.

To understand the laws of the market, rich experience in traditional marketing planning, and at the same time very familiar with the Internet, coupled with noble professional ethics, these are essential for an online marketing planner.