AOKANG Shows "International Fashion Brand"

As a sponsor of the 2008 Olympic Games, AOKANG hopes to copy Nike's model and achieve its own breakthrough with positive Olympic marketing strategy, making AOKANG a fashionable international brand.

In the past, some consumers reflected that AOKANG's style was too tough and not fashionable enough.

Taking Nike as a teacher

The pace of the 2008 Olympic Games accelerated and AOKANG's marketing speed was accelerating.

AOKANG responsible person recently told reporters that AOKANG, who had a deep Olympic complex, wanted to be named orolin when it first started registering, because it did not meet the relevant regulations. Finally, under the suggestion of others, the meaning of "Olympic health" finally came into being today's name.

Under such a goal, AOKANG has made a lot of appearance, including the delivery of Olympic ceremonial shoes to the Beijing Olympic Organizing Committee, and the setting up of the Olympic Dream Fund to help the Olympic champion realize her personal dream of public welfare and invite Liu Xiang to become the spokesman of AOKANG.

Liu Xiang's endorsement brand is famous for its large and famous enterprises both at home and abroad. But by sponsoring Liu Xiang, AOKANG has successfully left behind the impression that AOKANG stands shoulder to shoulder with the major brands in the public mind.

Since 1984, Nike has developed from an inhumane shoe factory to an international shoe magnate. Many people are watching and waiting for AOKANG to reproduce such a historical track.

Showing the other side of fashion

According to introduction, at present, AOKANG group has AOKANG, Kanglong, red Firebird, beautiful beauty and the five major brands that focus on international wanwade.

According to the introduction of Xu Jianliang, President of AOKANG footwear technology research institute, its design inspiration comes from the main building of the 2008 Olympic Games - "bird's nest" and "Water Cube", and the white tone is used to highlight the lightness of women's shoes and the steadfast of men's shoes, which explains the Olympic spirit very well.

Industry experts believe that the display of Olympic ceremonial shoes is an excellent opportunity for AOKANG. It presents the design concept and style of AOKANG shoes to the public, to a certain extent, reversing the old impression that AOKANG shoes do not have a sense of fashion.

As an important step to enhance the fashionable taste of AOKANG shoes, AOKANG recently launched three "Xiang" products tailored for Liu Xiang, namely, Xiang Rui, flying and Yu Xiang, which outline the feeling of light and elegant.

Try new marketing mode

Insiders pointed out that "so far, AOKANG is not considered a complete national brand. Although AOKANG's official website points out that there are more than 5000 sales outlets in the country, AOKANG is rarely seen in the north, especially in Beijing, because AOKANG's market is mainly concentrated in the South and northeast."

Indeed, although AOKANG can achieve sales of 200 million to 300 million yuan a year in Shanghai, it has suffered "acclimatization" in the north.

Through a series of consumer surveys, AOKANG also found problems, and promptly adjusted strategies, specifically targeting the northern market to implement new marketing strategies, products more stationed in shopping malls.

In addition, AOKANG also proposed to establish "AOKANG online shopping mall", that is, not only have a physical store, but also carry out marketing business independently on the Internet.