Zheng Xiukang, The Helm Of Kangnai, A Shoe Manufacturer, Is Heading Forward With His Head Up.

Looking up is a spirit, a spirit of conviction and optimism, and a spirit of conscientious, rigorous and pragmatic.

In early July, the weather was already hot, the temperature was as high as 37 degrees Celsius, and cicada sounds outside the window.

Pushing the door into Zheng Xiukang's office, he was leaning against the table, his legs bent slightly, and he immersed himself in the Kangnai group strategic plan.

Right ahead, he is the eye-catching symbol of his 28 years of entrepreneurship - Kangnai trademark, a high rising "old man".

Standing in front of the window and looking far away, on the snowy walls of the South factory building, there is a Kangnai motto hanging on the head and doing things earnestly, lifting up the head and being honest.

Zheng Xiukang, who is pragmatic and low-key, has found the unity of contradictions in Zheng Xiukang's China shoe king with the high and publicized head portrait trademark.

Zheng Xiukang said frankly that he was deeply immersed in the practice of "training" and looking up the way, and he realized and reaped 28 years of evolution.

Healthy development, what is it?

A history of "Practicing"

Our interview begins with a metaphor.

In the book "Wenzhou's character" written by the China urban vitality research group, Zheng Xiukang's Kangnai group is likened to the "Wudang school" in the footwear industry. The book reads: "because he is steady and pragmatic, he knows that the most important way to survive is to lay stress on production and win by quality."

Zheng Xiukang smiled lightly and could see that he agreed with such an appraisal.

Because of the day when the 33 year old "old age" became an apprentice, Zheng Xiukang recognized the principle of "Practicing".

In September 28, 1979, Zheng Xiukang still remembers this day.

Because he learned the shoe making technology in three days in 45 days, and made the first pair of leather shoes that day.

And the first pair of leather shoes he made by sewing was two yuan higher than the market price.

"Our husband and wife began to start their own business by using only 3 square meters of bed before the bed.

At the beginning of the business, every day has to work for 16 hours, and there is almost no rest day.

By doing 3 pairs of calculations a day, you can earn ten yuan a day, and a few hundred dollars a month.

His habit of hard work and hard work has been preserved to this day.

"I just want to work in the company before I arrive at 8 in the morning, all the year round."

In a cosy office, sitting on a soft and comfortable sofa, Zheng Xiukang used his "hard work" to describe his entrepreneurial path.

In 1985, the document was issued in the morning when the state allowed the documents of self-employed factories to run. In the afternoon, Zheng Xiukang went to register Hongsheng leather shoes factory and registered Hongsheng trademark. With excellent quality, Hongsheng leather shoes soon entered Hangzhou, Shanghai and other big cities.

With the development and growth of enterprises, the connotation of Zheng Xiukang's "practice" is constantly expanding.

He buried himself in the persistence of quality.

In the spring of 1989, he renamed the shoe factory as the Great Wall shoe company.

He made a loud voice to all the staff: "build the quality of the Great Wall, the credibility of the Great Wall".

It is precisely because of the excellent quality that Kangnai picked the first China's ten largest shoe king.

He immersed himself in the innovation of technology.

In 1990, he invested about 1200000 yuan to carry out technological pformation, and successfully introduced the first stretch line of Wenzhou shoe making industry. At that time, some people thought that "self search for death" became a development coordinate for Wenzhou shoe industry to make a breakthrough.

He is immersed in the promotion of brand.

Zheng Xiukang has always focused his attention on the promotion of brands. In 1999, he won the first "China famous trademark" of Wenzhou footwear industry, and at the price of 60 US dollars in 2004, the highest price of domestic leather shoes exported from the previous Canton Fair.

It is the golden rule of Kangnai shoe industry to speak up and rely on technology to eat.

Pan Beilei, vice president of China Light Industry Federation, commented Zheng Xiukang: in the shoe industry of Wenzhou, Zheng Xiukang firmly carried the banner of "technology flow".

Without Zheng Xiukang, the technological innovation of Wenzhou shoes should lag at least three to five years.

Thanks to a hard work, Zheng Xiukang and Kangnai won the honor of Wenzhou footwear industry one after another: the first Chinese shoe industry king, the first China real leather shoes king, the first China well-known trademark, the first national quality award......

Just as the two words of "Kangnai" mean "healthy development", what is it?

The direction is right, do not fear the road!

Looking for new development strategy

"In the right direction, we are not afraid of going far!"

Zheng Xiukang is constantly practicing his sentence.

For the first time, Zheng Xiukang struggled to find the direction. It was in 1987.

In August 8th of that year, Hangzhou's Wulin Square burned Wenzhou's poor shoes, almost all the Wenzhou shoe factories hit the bottom.

"Survival or destruction, this is a problem!"

Zheng Xiukang borrowed this sentence from Hamlett.

Faced with difficulties, Zheng Xiukang began to look up the road.

In Shanghai, he went around looking for a relationship to study at the leather shoes Institute of Shanghai.

In Dongguan, he went to Wenzhou's hometown to show his way to Taiwan funded shoemaking enterprises.

In 1989, he came to Italy, known as the world's shoe capital. He was fascinated by a pair of exquisite leather shoes produced on the production line.

Looking up the road, Zheng Xiukang saw the difference between the shoes of Wenzhou, and saw the hope of upgrading and accelerating the development of Wenzhou shoes.

So, with a kind of almost impulsive enthusiasm, Zheng Xiukang started the road of Kangnai's "innovation and innovation" to take off: quit the wholesale market, take the road of chain brand monopoly, introduce Italy designers, catch up with the fashion trend of the world footwear industry, join the world authoritative footwear research institute, and launch a series of comfortable shoes with independent intellectual property rights.

Zheng Xiukang's second power to look for direction is accompanied by China's accession to the WTO.

At that time, the voice of "wolf coming" reverberated in the industry, but Zheng Xiukang saw the opportunity from it. Why did the Chinese shoe industry not push the brand abroad?

"Some foreigners do not believe that Chinese shoes also have brand names."

But Zheng Xiukang still recognized his direction.

In 2001, he not only dared to open stores in Paris, the most famous fashion capital in the world, but also opened the shop from Chinatown to the busiest commercial street in Paris.

Economic Daily published a special report: "Kangnai brand in Paris, France."

Zheng Xiukang said: "Kangnai should not only let itself go out, but also want more Chinese enterprises to go out, and only in this way can Chinese brands be heard in the world, and Chinese people can really lift their heads in the world."

Entering France, landing in the United States and camping in Italy, in the 7 years, Zheng Xiukang has opened more than 200 stores in more than 10 countries, including Europe, America and Europe.

In 2006, Kangnai took the lead in establishing the first national economic and trade cooperation zone in the Far East of Russia and led more Chinese enterprises to participate in international competition and cooperation.

On the choice of international market expansion strategy, Zheng Xiukang did his best and moved forward step by step.

Interpretation of Zheng Xiukang

Between the head and the head.

Looking up is a spirit, a spirit of conviction and optimism, and a spirit of conscientious, rigorous and pragmatic.

Zheng Xiukang's 28 years are moving forward between his head and his head.

Zheng Xiukang said that every rise in the development process allowed Kangnai to see the future direction of development. Every time it buried itself, it laid a solid foundation for another rise.

We asked Zheng Xiukang how to deal with the relationship between the rise and the grave.

"If you want to rise, you should first put your head down."

Zheng Xiukang's answer is both simple and unexpected.

He explained that to harvest, we must pay first; if we want to go a long way, we must first train our feet.

Wenzhou shoes should be grateful to the two fires that have gone through: the Wulin gate fire and the Spanish fire.

It is these two fires that let us see the trend of development. The former burned the sense of quality, and the latter burned the brand consciousness.

Zheng Xiukang used "three best" to interpret himself.

"My favorite behavior in my life is thinking.

Without thinking, then I would not be able to change my own destiny, nor would I do what I could to name the shoes of Wenzhou.

"The most admired character in my life is Li Jiacheng.

He regards work as a pleasure, though he is over 80 years old, he still works happily.

I am doing my best to learn from him.

"The most persistent quality in my life is honesty.

In order to make a living in advance, only by taking the road of good faith management can we start a century old shop.

This "three most" may be the reason why Zheng Xiukang handles the relationship between his head and his head.

In the office of Zheng Xiukang, the nearly one man wooden globe at the table near the wall is quite conspicuous.

When interviewed, when talking about excitement, Zheng Xiukang would raise his head and turn the globe with his powerful hand to find out where he said it.

"Doing fine and making leather shoes is my lifelong pursuit. Let the world know that Kangnai is my eternal complex."

This is exactly what Zheng Xiukang wants to do.

This is also the witness of his heart and ambition.