How Should A Marketing Manager Choose A "Club"?

Two years passed, but the result was different. Now, not only has he owned the stock, he has become the successful director general manager of marketing, but Qin Jie has not only dismissed the former company, but also promised his annual salary.

Why are these two marketing managers who have the same experience and equal ability in the original business? What are the two different results?

Because the result is neither good nor bad for Qin Jie, because of the mistake of choosing the "Dong Jia" at the beginning, which leads to different outcomes.

The family was made up of a skilled worker and developed to the scale and strength of the present enterprise. Besides, when he was young, he was not well educated and used to the bitter days. So his attitude and way of dealing with marketing managers were more careful and suspicious.

Let's take a look at Liu Bang's growth and development experience.

Han Gao Zu Liu Bang grew up to be a small town citizen because he did not like reading and working, and was denounced as a "rascal" by his father.

But after Liu Bang called the emperor emperor, and those who lived with him and fought for the world, they got what they wanted.

The death of Hanxin, who has made a lot of contributions, can be enough to prove that when he died, he shouted loudly: "what the ancients said is really good:" the cunning rabbit is dead, the running dog is cooking, the high bird is good, the good arch is hidden, the enemy country breaks, the counsellor dies. "

Secondly, some wild history also records that every time Liu Bang wins the battle, when he seals the reward, Liu Bang and Dou She can not say that they should reward the subordinates for their seals and treasures, and then they will be reluctant to give the prize to those who work hard for him. So Qin Jie chose Liu Bang's type of family, that is, he chose to be sad.

In addition, the boss said that he did not interfere with his marketing management work, but arranged many trusted contacts in marketing positions, and often stir up these confidant to compete for power, so many jobs were wrangled and eventually sold, but Qin Jie was also faced with the next class, and the promised salary did not materialize, so that everyone broke up!!!

In order to make the development of the enterprise better, its owner hired koff Fei as the general manager of marketing, and granted his franchise, decision-making power, financial power, personnel power and other related rights.

His family really retired to the background and worked in other fields of the group.

And officially with the trust of its owners, in the past two years, Ke Fei has led the company from the second tier brand of the industry to the first line camp.

Finally, in the light of his achievements in the enterprise, koff Fei presented the original stock and made him become the managing director of the board of directors.

His choice is Li Shimin style club, so he entered this business and cooperate with such a club, and laid a successful foundation for his work in the future.

Li Shimin has a good professional background for the imperial relatives of the Sui Dynasty, has received higher education, understands the thought of marketing managers, agrees with the ideas of marketing managers, and is good at knowing people and employing people. Therefore, he and Li Shimin, who are fighting the world, including Qin Shu Bao, Weichi Gong, Cheng Yaojin and so on, will be able to seal off the king and get a good start.

When he talked about his club, he always praised his boss's heart and ability with high praise. He said that he could make such a good performance, and it was a good match for him.

He often used a case to describe his trust and empowerment. When he first came, he did not like the foreign monk to come over and lead them.

At this point, all the family members do their jobs one by one. For the old branches who are unable to work, he adjusts their jobs, or pfers to other areas of his group, so that he can make the marketing team easy to create, and let these old ministers get the good end of their posts, and this will not accumulate the contradictions of the new ministers, so that everyone can find jobs.

The real reason is to choose what kind of "family" to decide.

To this end, we marketers must have a comprehensive assessment of their corporate culture, their background of growth, and their experiences in their development when they choose their "home club". We can not chart their professional development for a while, and finally plunge themselves into a bottomless pit.