Jinjiang Brand Shoe Industry Expo Is Strong.

The media colleagues who interviewed the sports fair said with envy.

In May 29th, the sports brand of Anta, XTEP, 361 degrees, Xi De long, del Hui and Shu Hua from Jinjiang was the most shining star in the stadium.

Jay Chou helped

Del Hui is most popular.

At yesterday's Expo, del Hui became the most popular and eye-catching local brand.

Yesterday afternoon, del Hui brand spokesperson Jay Chou came to the scene, and no doubt the day's activities were detonated to the extreme.

Many of the audience learned that Jay Chou was coming, and he had been surrounded by the Del Hui exhibition hall.

Jay Chou's appearance made the scene once out of control.

Well, there is a scene host, CCTV sports famous Han Qiaosheng, in control of the atmosphere at the same time, witty words.

At the time of the sports fair, Jay Chou not only made a special trip to support the six year old team, but also showed friendly interaction with audience at the scene, and sent two Autographed del Hui basketball.

So nearly half an hour after the end of the interactive activities, the audience also shouted.

Yesterday morning, Dong Jie, the guest invited by Teng QQ star to face, interacted with the audience of del Hui on the interview gap.

In addition, the small players of the Bayi gymnastic team, on behalf of the Del Hui strategic cooperative partners, celebrate the Olympic Games' wonderful performance and other hot fashion shows, so that the pavilion of del Hui group maintains the most popular popularity.

The Expo is the only national brand of the "Olympic theme" exhibition area. It is adjacent to ADIDAS and has a large booth of nearly 800 square meters.

Reporters at the scene saw that the Del Hui Pavilion resembles the Olympic "bird's nest" and "Water Cube" mixture, which is not only shocking but also fashionable.

Publish foot window motion balance system

Hi is the most technical sense.

Walking into the exhibition hall of HDS, it seems to have entered the space capsule of the science fiction world.

At this year's sports fair, Xi Long lung was set up with science and technology as the theme, and the whole exhibition area was full of technological taste.

Many visitors are amazed at the magic of shoe making technology.

Xi Long has always been the main technology concept.

Yesterday, the product of the foot window motion balance system of the latest development of China's new generation sporting goods innovation was officially announced.

It is understood that the foot window motion balance system products are the results of many years of efforts made by the scientific research personnel of the company.

The company used three-dimensional optical sampling technology to analyze and analyze the millions of Chinese consumers' foot samples, and set up a unique Chinese foot database in the world. Based on this, we invested a lot of money from the science and technology team of dragon to develop the foot window motion balance system, which includes two balance subsystems: foot pressure pressure and foot last type.

The system combines the most advanced technologies such as physical mechanics, bionics biology, polymer chemistry and the mature shoe making technology of our own enterprises, and produces the first pair of sports shoes that combine the technology and health elements with the core concept of "balance", which fills the gap of sports products in the country.

In view of the relationship between science and technology and the product of Xi long long, the president of the company, Lin Shui pan, does not deny that "respect for human beings is the core of our enterprise's development strategy. No matter from internal enterprise management to distribution channel construction, from product design research to marketing promotion, respect will permeate all aspects of the production and life of Xi long."

We will focus on the development of science and technology, focusing on the needs of humanization of consumers, providing sports equipment suitable for ourselves, advocating healthy lifestyle and striving for people to lead healthy and happy sports life.

Training camp expedition

Anta is the most creative.

Yesterday afternoon, the "CBA Anta Houston training camp" launched by the Chinese Basketball Association and the Anta Sports Products Limited was also held in the Anta exhibition area. Anta brand director Xu Yang held a unique creative sword training ceremony for Wang Bo, the player.

CBA the collective attendance of future stars has also made the audience enthusiastic.

"Come on, China!"

It is the theme of Anta's exhibition. It not only reproduces Anta's splendid style of sports with China in the past 14 years, but also extends the national enthusiasm and highlights Anta's strong penetration in Chinese sports.

The "super large sky screen" introduced by Anta for the first time is more than 26 meters. It has become a beautiful scenic spot on the scene of this Expo.

At the current sports Expo, Anta showed the professional equipment of the Chinese athletes' Professional Basketball Tournament (CBA), the National Volleyball League, the National Volleyball Championship and the National Volleyball Grand Prix three major events.

In addition to showing the brand and the growth of China's sports industry, Anta's unique booth design is intended to create an interactive platform for all participants to highlight the national and professional attributes of the brand.

The avant-garde modeling and dynamic mirror elements integrate the audience and the exhibition elements and create a sports atmosphere of "people participation".

Skillfully borrowing various sports resources

361 degrees "Olympic"

In the exhibition hall of 361 degrees and more than 800 square meters, the reporter saw that the design was evolved from the Olympic rings, and the series of professional products such as running, basketball and net feather were displayed. The sports technology products such as "Dan" - Lin Dan series and "Ning" - Zhang Ning series attracted the attention of the insiders.

From the 361 LED exhibition hall, it is easy to see that in the large scale TOP, the 361 degree competition with the Chinese Basketball Association and the General Association for the 361 degree CUBS (Chinese University Basketball Super League), 11 years of cooperation with China's national badminton team and the establishment of TOP cooperation relations, the promotion of the Xiamen marathon internationalization process, the joint efforts of CCTV5 to create a New Oriental street sign, 361 degree entertainment basketball and the full sponsorship of the Olympic diving competition, etc., 361 degrees after the 08 Olympic Games, will further occupy the resources of professional sports events at home and abroad, initiate the strategy of brand upgrading, and accelerate the pace of internationalization of the brand.

In June 7th, the holy flame arrived in Yunnan, and Ding Wu will also be the Olympic torch bearer at this station. It also deeply explains the essence of the Olympic spirit, and the perfect combination of the Olympic sentiment and the spirit of patriotism of a national brand.