Famous British Brands Rush To "ITAT Sports World"

In May 25, 2008, Britain's largest sporting goods listed company Sports Direct's fashion brand LONSDALE (dragon lion DELL) and Centennial sports brand DUNLOP (Deng Lu Pu) first landed in China, and in the three ITAT department store members' clubs in Shenzhen, they opened business in the form of "ITATSPORTSWORLD" (ITAT Sports World) in the brand area.

Mr. ITAT, chairman of the board of directors of the group, attended the opening ceremony with the senior management of the group.

The "ITAT sports world" opened in May 25th is located in ITAT Shenzhen Buji Zhen Ye general merchandise club club, ITAT Merlin Walking Street Club and ITAT Longgang Bandung club.

By mid June, the "ITAT sports world" was set up in 120 ITAT shops in dozens of cities across the country, followed by the ITAT membership marketing mode.

Sports Direct is the largest sports product retailer in the UK and has more than 400 brand stores in the UK.

The group president, Mr. Michae lAshley, is the owner of Newcastle football team in England Football Super League.

The LONSDALE brand was founded in 1960. It is a sport fashion concept, a lifestyle and fashion sport authority.

Boxing stars such as boxing, Ali and Tyson, the Beatles of the British rock band in 70s, are loyal supporters of LONSDALE. In Asia, LONSDALE is deeply loved by Asian heavenly kings Jay Chou, Andy Lau, Simon Yam, Jordan Chan, Candy Lo, Huang Shengyi and other film and television celebrities.

The famous British brand DUNLOP was founded in 1888. It is good at applying high-tech achievements to sporting goods design so that sports stars can reach their individual limits. At the same time, they represent modern, popular and avant-garde, and have always been respected and loved by famous world famous brands.

In the past 100 years, in the world's main sporting goods market (the United States, Australia, Japan, Europe, etc.), DUNLOP's tennis products, squash products and golf products have been ranked the top three, among which tennis, squash, wall tennis racket and golf products are the top products.

Its tennis racket is chosen by Mcenroe, JohnMcenroe, Graf (StiffiGraf) and Na Soya Tino Va (MNavratilova) and other famous volleyball players.

At present, DUNLOP has a wide range of products. Besides tennis, squash, golf and badminton series, there are sports shoes, sportsmen, knitwear, backpacks and travel products. Its licensed products include sports sunglasses, table tennis products, swimming supplies, three major ball games, fitness products, entertainment products, sports bicycle racing, sports protective cosmetics, etc.

British Sports Direct is very optimistic about ITAT's huge retail network and broad prospects for membership development. LONSDALE and DUNLOP are the first to be introduced into China, providing more valuable international brand goods to the general members (most of the clothing members currently listed are priced at around 100 yuan); ITAT appreciates the excellent quality and cultural connotation of Sports Direct's brand, and its influence, and this cooperation fully embodies the service concept of "ITAT is people-oriented and Rewards members".

This cooperation is only the first step for ITAT group to cooperate with Sports Direct. In the second half of 2008, more foreign brands will be stationed in the Chinese market.

ITAT group has set up an international brand collection center, which is mainly responsible for the group chief operating officer, Patrick Laurence Cotter. At present, it is negotiating with some famous international first-line brands, and the international brands will enter the ITAT retail network in a large scale.

At the same time, Hong Kong listed companies's 0928.HK and its brands such as MUDD, Athers and so on also enter the ITAT department store club in the form of store in store, providing more choices for members.