Online Shopping Has Become A New Element Of Fashion Retailing.

WGSN, the world's leading trend information service provider, has released the ten year development report of the global fashion retailing in Beijing recently. It summarizes the main reasons of the ten major changes in the retail market in the past ten years, "the ten most influential retailers" and "the ten most influential online retailers". The report points out that fast fashion, mass luxury and online shopping have become an important element in the development of fashion retailing industry.

In the past ten years, the global fashion retailing industry has undergone important changes.

Fast fashion has arrived. Luxury is no longer just a synonym for the rich. The airport terminal has become a small shopping center. The emergence of international chain stores has made fashion more and more international and popular. Online shopping has also become a popular fashion buying way. Some influential retailers, with unique international style and fast fashion, have led the global fashion retailing industry; creativity, uniqueness and convenience have become the magic weapon for the survival of online retailers.

　　10大轉(zhuǎn)變零售格局的主因

Fast fashion (Fastfashion): the speed of fashion update is faster and faster. The monthly and even weekly updates speed up the main two season's new releases. The new version of T looks like a replica of a roadside clothing store, just as high-end designers have already sold the original version before they are released.

Accessories: it is unbelievable that people's demand for accessories such as handbags, belts and leather decorations exceeds that of clothing.

Online shopping: after initial questioning, the online store has a strong momentum of development.

Online shopping is like a brand new "window shopping WindowShopping" way.

Airport: as a result of flying out, it has become a part of daily life. The airport terminal has become a new shopping location, bringing new sales channels for many fashion brands.

Popular luxury: cheap materials with some luxury items have become the favorite of modern women's fashion followers. Chain stores are more sensitive to fashion than designers.

Some chain stores that lead young people's fashion, such as H & M and Topshop, sell unique designs at a low price, so that the public can pursue luxury in an affordable fashion.

Fashion life: fashion retailers are starting to offer a new way of retailing, bringing lifestyle products, such as books, furniture and electronic products into fashion, to meet the needs of different consumers.

Men: the attitude of men to fashion has greatly affected the retail industry in the past ten years. Men's demand for soft bottom shoes, jeans and moisturizing cream is recognized by independent retailers and large department stores.

Soccer star Beckham is the representative of Metrosexual, and has become a fashionable vane for men.

- International: Gap, the H & M of Sweden and the Zara of Spain have brought the trend of fashion globalization, their branches all over the world, which is a challenge to fashion diversification.

Moral sense: the sense of enjoyment of cheap clothing has been damaged by environmental pollution and abuse of workers.

While maintaining a sense of fashion, retail stores begin to consider organic clothing and materials that are beneficial to the environment.

Membership system: to enhance the loyalty of modern consumers, discount offers such as discount cards, VIP exclusivity and real-time electronic information are very common.

Fashion brands have also started issuing proprietary credit cards.

　　10大最具影響力的零售商

Selection criteria: operating entity stores, a global vision, a new business strategy, and most importantly, providing satisfactory products.

-Inditex group, Spain: its subsidiary Zara has become the leading brand in the past few years.

Its cheap and fast fashion concept has attracted the attention of a large number of young women, and combined with its men's wear, underwear and home stores has made it a market leader.

-Topshop, UK: Topshop has led the development of fast fashion, and its cheap, fashionable and exaggerated design is suitable for women of all ages.

-Niketown, USA: created by the most famous sports brand in the world, it brings consumers a brand-new consumption experience of sporting goods.

Abercrombie & Fitch, USA: advertising is always the woman without a coat and a mini skirt. Sexy is the only selling point of Abercrombie & focus.

-Primark, Britain: from a shop selling cheap basic styles, it has become a fashionable gathering place that is coveted by many retailers around the world.

-UnitedArrows, Japan: the first store to introduce European and American brands into Japan.

-FredSegal, USA: California companies encourage relaxed but high quality retail experience.

-CommedesGarcons, Japan: the brand created by Wakubo Rei, a famous Japanese designer.

-Joyce, China: as a successful diversified brand operator, Joyce is incredibly clever in integrating cutting-edge colors and creativity into tailoring.

-Colette, France: ingeniously integrates all kinds of daily necessities into fashion purchases, including cosmetics, art, electronic products and books, making consumers unable to control their desire to buy.

　　10大最有影響力的網(wǎng)上零售商

The emergence of the Internet has completely changed the fashion retailing industry. In the past ten years, the best and the most creative online retailers in this field are:

-eBay: it's just a simple idea - a website that can auction anything, but it brings hundreds of millions of revenue. Everyone buys jeans they don't need and is crazy about buying shoes that others don't need.

-Yoox: from Italy, it takes many famous brand designs, and we can find unique fashion items here.

-Asos: this British website specializes in selling second-hand objects that stars wear or wear in movies and television.

-Figleaves: This is paradise for underwear lovers.

-Net-A-