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Shopkeeper In Financial Crisis

2008/12/15 14:16:00 25

The financial crisis has swept the world. When people are trying to hide their money bags, businesses are obviously feeling "cold and threatening".

However, the "low cost life" of careful calculation has made the online store industry in full swing.

Big and small online shopkeeper "sniffed" in the "cold winter" to business opportunities......

Online shopping from "fashion" to "reality" under the financial crisis

"Now I have little shopping, I will go shopping online directly, I have counted it, so it saves money."

Miss Yan, who works in a magazine in Beijing, said: "things on the Internet are not only more complete than any other shop, but you can get goods at three times at the same time, and you can get a very low discount. There are many inexpensive things."

Miss Yan also calculated for the reporter: "if you go shopping, you will not only have to spend more time, but also need to spend on pportation.

In addition, if you buy a long time, you need to drink and eat.

In this way, the cost of shopping is varied from tens to one hundred yuan.

But the cost of online shopping can be completely avoided, and just click the mouse, waiting for the delivery to the door.

"My colleagues and friends around me are now choosing more online shopping and calculating carefully. This is very practical!"

Miss Yan said.

"From my desk lamp, cup to clothes, even daughter's stationery, I bought it online, and I am now a buyer of diamonds."

Mr. Wan of Xining told reporters.

He said: "Xining is located on the Qinghai Tibet Plateau, which is still different from the development of many big cities. Many brands have not yet entered, but on the Internet, I can synchronize with the whole world.

Moreover, our income is far from the developed areas. Now the economic situation is not very good. Online shopping can buy a lot of cheap goods.

Mr. Wan showed his shirt to 28 yuan online shopping. He proudly said, "this is my" Amoy ". My friends saw that they thought they needed more than 100 yuan.

A survey data from Taobao network, a famous online trading platform in China, shows that the average paction volume during the "eleven" period is nearly 300 million yuan per day, an increase of 200% over the same period last year.

The report on the development of online shopping market in the first half of 2008 released by a famous domestic investigative firm, Ai Rui, also shows that the number of online shoppers has reached 120 million.

Sell 48 clothes per second, sell 180 pairs of shoes per minute, and sell 21600 mobile phones per day, Taobao's latest report shows.

In the current situation, more people tend to choose online shopping with price advantage, which makes the volume of online shopping pactions constantly refreshed. Some domestic media even use the word "blowout" and "online shopping era" to describe the current popularity of online shopping.

Huge business opportunities attract small "shopkeeper"

The increasing number of online shoppers shows tremendous business opportunities.

At the same time, with the rise and application of the three party electronic payment platform such as Alipay, the development and improvement of specialized logistics system in large and medium cities, China's online shopping has gradually broken through the development bottleneck of network users, logistics and capital flows, and ushered in the golden age of development.

In this process, Alibaba, Taobao, eBay, Amazon, Dangdang and other e-business enterprises are developing rapidly.

The survey shows that in 2003, the volume of online shopping in China was only 1 billion yuan. In 2007, it had climbed to 40 billion yuan. By the end of this year, the figure will exceed 100 billion yuan. China's online shopping market is growing at 100% compound annual growth rate.

Huge business opportunities have attracted many kinds of small "shopkeeper".

A computer, a network cable, chat business, telephone call express delivery, online shopkeeper so that they sell goods everywhere.

"My shop has just opened for several months, selling about more than 300 clothes and shoes."

Li Sheng, a shopkeeper who lives in Dalian, said.

Li Sheng said that in the past, he had been in partnership with friends to open a clothing store in the urban area, but because of the rising cost of rent and operating conditions, he simply gave up the store to switch to online stores.

Online shop is all based on "credibility". At the beginning, business has less sales because of its low reputation, but now there are fixed sources and some repeat customers. Business is much better.

Li Sheng told reporters that the cost of online shops is very low, and the cost of mail and express is usually borne by the buyers. Therefore, the profit margins of commodities are relatively large, which can generally reach more than 50%.

In addition, there is no need to pay monthly rent and all kinds of expenses.

Now the financial crisis has a great impact on the physical stores, but more and more buyers are willing to shop online, and the market prospect is still very good.

In recent years, with the rapid development of online shopping in China, the shopkeeper like Li Sheng has quietly become a huge group.

According to the survey data from the Internet survey company, as of September this year, the number of shopkeeper in Taobao, pat and Yi Qusan has reached 1 million 170 thousand.

The identity of "shopkeeper" is also various, including school students, new college graduates, laid-off workers or unemployed persons.

It is understood that one of the reasons for the rapid increase of online shops is its low threshold and low risk.

At present, "free shop" is a general rule of the domestic platform. In addition to the free Taobao, patting and other websites, the eBay network, which has been charging for a long time, has been announced free in May this year.

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