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Clothing Giant Seeks Winter Chips

2008/12/1 17:32:00 23

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Clothing

With the expansion of the financial turmoil, the downturn in foreign markets is continuing.

Some export oriented enterprises have constantly optimized the structure of export products, strengthened the research and development of their own intellectual property products, and actively nurtured and developed their own brand products, so as to enhance their overall competitiveness.

And the textile and garment industry, which is known for its labor intensive style, is also seeking chips for the winter. Companies are adopting measures to cope with the "cold current" in foreign markets.

A few days ago, in order to encourage exports, the export tax rebate rate of textile and garment products was raised to 17%, which has been approved by the Standing Committee of the State Council.

This is China's fourth large-scale export tax rebate rate increase since the second half of this year. It is the decision to raise the export tax rebate rate of some commodities since the last time. In the past two weeks alone, the export tax rebate rate of textile and garment industry has been up to a record high.

It is reported that from July 31st this year, China's textile and garment export tax rebate rate increased from 11% to 13%, and then increased to 14% in October 21st.

In November 19th, the tax rebate rate was raised to 17% again.

According to industry analysis, raising the export tax rebate rate will have a direct impact on the industry's profits and exports.

According to the static calculation, the export tax rebate rate increased by one percentage point, equivalent to 1% of the total export volume of the general trade.

This provides a lot of convenience for enterprises to cope with the predicament of foreign markets.

It is predicted that every 1 percentage point increase in the export rebate rate will increase the total profit of the industry by 7 billion 200 million yuan in 2009, accounting for about 7% of the total profit of the industry in 2009, and the profit margin will also increase by 0.23 percentage points, thus playing a positive role in improving the industry's profits and improving the export environment.

"Raising the tax rebate rate not only means that we can increase profits for enterprises, but the most important thing is to inspire enterprises' confidence," he said.

In an interview, the chairman of YOUNGOR group of garment industry said, "at present, such a situation is a process of seeking breakthroughs and seeking development for enterprises.

Favorable policies will ease export pressure on enterprises. "

"The impact of the economic crisis has led to a decline in the consumption of foreign markets, but as long as the market is determined, production of products suitable for foreign consumers' tastes can still be sold out in the case of the overall consumer market being sluggish.

Li Rucheng went on.

It is understood that YOUNGOR group, which has always built its product brand with traditional design style, has displayed a quite personalized new product -- casual wear at the Ningbo International Fashion Fair.

It not only breaks through the past style of design, but also adopts rich colors, and adds many fashionable elements.

"Because of the cultural differences of different countries, the styles of dressing and dressing are also different. Foreign costumes are boldly designed, daring to be innovative, and pursue the beauty of human body style and become popular in the market."

Li Rucheng said, "YOUNGOR products are exported to foreign countries. When considering the dress styles of different countries, they decided to change their design styles so as to win the favor of consumers."

Experts pointed out that in the textile and garment export market "weak" situation, enterprises to change the product style, to meet consumer demand, this is the most effective way to deal with the dilemma.

Facing the diversification of consumption demand, the products of enterprises should develop towards diversification.

Editor in chief: Yang Jing