Shopping In Shopping Malls
Every 200 yuan to send 200 yuan electronic discount coupon, full 59 minus 28, full 59 minus 18......
Last weekend, several major shopping malls in Wuhan took advantage of the annual celebrations and launched a low price promotion campaign.
Reporters in a shopping mall in Optics Valley see that every 200 yuan to send 200 yuan electronic discount coupons, different brands of coupons in different ways. In the shopping mall of Zhongnan Road, many new winter clothes have just been listed, and have been swept into the "discount tide". They have been reduced by 28 from 59 to 59, and 18 by some half off. There is also a shopping mall to launch a full 150 yuan to send 166 yuan cash coupon super value activities.
It is reported that in the past year, shopping malls will only work hard to promote sales in mid December. This round of "discount tide" started at the end of last month, and it was more than a month ahead of schedule. Manufacturers said that in order to reduce inventory and speed up capital turnover, the new and old clothes were all discounted.
Last year, the Wuhan City Commerce Association formulated the "self-regulation of price promotion behavior of commercial retail enterprises in Wuhan", which clearly stipulates that the highest rate of sales promotion can not be higher than 100 yuan to 100 yuan.
Yesterday, the Wuhan Business Association said that by the impact of the financial turmoil, the growth of department stores slowed down, and many shopping malls, such as full sales, full sales and other promotional activities to stimulate market sales, could not attend to the industry self-discipline norms.
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