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White Horse Ambition Positioning Double Operators Integration Clothing Chain

2008/11/15 9:21:00 19

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In addition to traditional paction services, what can the apparel professional market provide? This is a problem that all garment professional market must face in the face of homogenization and confusion.

The answer is "stepping out of a single" property management business "circle, integrating into the entire textile and garment industry, positioning the role of" double operators ", providing service and brand" double operation ".

"White horse should become a true" brand incubator "and play an important role as a fashion vane by establishing fashion influence.

Wang Haiying, general manager of Baima company, said that the core development direction of white horse is to become the hatchery of clothing brand and become a clothing trading base that can affect the trend, design and price.

"Outside the professional market, access to retail channels is a more effective way to build brand awareness."

Wang Haiying disclosed that the white horse and the Yuexiu District economic and Trade Bureau will launch the "department store and clothing brand enterprise docking meeting" at Liuhua international clothing festival in China to achieve direct docking between garment enterprises and retail terminals. "This will be the first new channel docking platform created by the clothing professional market leader."

目標“服裝品牌孵化地

The meaning of "double carriers" is that one is to be an integrated service operator in the garment industry, the two is to be a brand operator in the professional market.

Wang Haiying said that since the development of the professional clothing market, it can not be simply understood as a clothing trading place. It also carries new functions such as image display, information pmission, and capital circulation.

As the largest professional clothing market in Guangzhou, Baima has always been exploring new roles.

"From simple wholesale market to" shop type office building ", and then to the development of the" white horse quality brand marketing area ", the development of property leasing management business to brand marketing strategy, a group of core brand merchants and white horse form a strategic alliance.

Wang Haiying said that now, "white horse" has become the signboard of the wholesale field of clothing, which also reflects the role of white horse in brand incubation.

And by helping merchants pform from wholesale processing to brand management, white horse also hopes to become a "strength brand position".

應時而變延伸產(chǎn)業(yè)鏈

From 2001 to 2005, it is the best five years of China's textile and garment industry.

With the development of the industry, the garment market is also booming.

But then, as the domestic textile and garment industry enters the post quota era, the garment industry is bigger and bigger, but the profit space is shrinking. The competition in the clothing wholesale market is becoming more and more intense. The traditional fashion business is facing severe challenges from the new trading channels.

Now, Baima is striving to expand in four directions: first, to provide integrated management consulting services for the apparel industry chain; two, to make wholesale merchants, to use white horse's resources to help them connect with manufacturers, design forces and accessories suppliers, etc. three, it is to realize the brand chain operation of clothing wholesale market, and establish a national clothing wholesale market chain operation platform; four is to intervene and dredge the downstream retail market of the apparel industry chain, and make full use of the resources of the white horse in the retail channel to help merchants enter the retail terminal.