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Haiyang Knitted Sweater Shows Industrial Strength Again

2008/11/13 11:25:00 21

Haiyang knits are like beautiful fabrics, beautiful and quiet.

But this kind of silence makes Haiyang knitting in many respects no longer suited to the market economy environment and the need to develop the domestic market at present.

Haiyang knitting industry, which has a history of more than 40 years, has been concentrating on foreign trade processing, thus ignoring the development and ownership of the domestic market.

In the past two years, with the successful holding of the two Haiyang knitted sweater Fair (Haiyang Mao Fair) in Haiyang, the situation of Haiyang knitting has changed over the past decades.

Haiyang people gradually experienced the great role of exhibition economy in industrial development and professional market construction.

再次顯示產(chǎn)業(yè)實(shí)力

Haiyang, across the sea from Japan and Korea, undertakes the economic and cultural radiation of Japan and South Korea's industrial pfer and the three cities of Yantai, Qingdao and Weihai.

Haiyang is the largest knitted sweater processing base in the north of the Yangtze River. Last year, 250 million knitted sweaters were processed locally, and the output value was about 7000000000 yuan, and the profits and taxes were 700 million yuan.

Such a strong industrial foundation breeds Haiyang's high level of processing capability. In this year's Haiyang Mao fair, this finishing capability is once again fully recognized by the industry.

The number of visits to tens of thousands of people in the 3 day exhibition and the considerable volume of turnover proved this point.

At this exhibition, nearly 100 knitting sweater companies in Haiyang attended the exhibition. Huaxuan sweater, Hengda wool weaving, Yitai knitting sweater, Tianhe textile, Yingjie clothing, Huaxing clothing and other leading sweater enterprises, and Xinyu knitting and Guang Xin knitting and other leading knitting enterprises have been actively participating. Among them, Xin'an Town, known as "the first knitting town of Jiaodong", and the streets and streets of Fengcheng, which are densely knitted sweater enterprises, are all exhibiting.

The knitted sweater made by Haiyang Hua Na clothing company ranks first in the fashion index of this exhibition.

According to the exhibitors, the exhibition is very popular, dealers all over the country, can receive a large number of orders.

"Why do they like your sweaters so much?"

"We should have taken a fancy to our design style.

We have made European and American orders, and now we have more orders from Korea. These countries and regions have very high design and requirements, not only good quality, but also fashionable style. "

"Is this the latest style on display?"

"It's all up to date. This light brown long sweater is a popular Korean style and is very popular at the exhibition."

In the conversation with the exhibitors, the reporter learned the reason why Haiyang knitted sweater is beautifully designed and fashionable.

Crochet is a major feature of Haiyang knitting. The products displayed by Crochet companies such as Guangyuan Crochet Dress, red bean bean clothing, Haiwei textile and so on have become a highlight of the exhibition.

The products of Haiwei textile are art and craft. They are very artistic value, and the silk Crochet is combined with knitting technology to make the ordinary sweater more artistic.

Reporters also saw the silk crochet and fur match in the exhibition area, adding vitality to the heavier fur.

Exhibitors said: "some of the complicated handcrafted products will be out of print, because now the degree of mechanization is getting higher and higher. The production of hand-made products that are time-consuming and energy consuming will gradually shrink, so there are many products that we have collected as a treasure collection."

向內(nèi)發(fā)展降低風(fēng)險(xiǎn)

In recent years, Haiyang knitting enterprises do foreign trade processing, in the last few years, it began to pay attention to the pformation and development of domestic market and industry.

For this export-oriented industry, reporters believe that the impact of the current international economic environment should be very direct and obvious.

However, through interviews with Haiyang Mao fair, enterprises reflected limited influence and few enterprises were seriously affected.

Huang Kuimei, deputy general manager of Haiyang Hengda wool weaving Co., Ltd., told reporters: "the sweater enterprises have begun to focus on developing the domestic market in the past two years. Through the two exhibitions and the successful inviting of Haiyang international knitted sweater City, the popularity of Haiyang sweaters has been continuously improving in the whole country, attracting many domestic customers' orders.

Therefore, although the current foreign trade situation is not good, our life is better. "

For the development of local knitted sweater industry, Xu Pengcheng, general secretary of Haiyang knitting sweater industry association and general manager of Haiyang international knitting sweater City, are full of confidence.

He believes that Haiyang sweater has several advantages: This is located in the Jiaodong Peninsula, a huge production base for foreign trade processing, and Haiyang sweater is rich in fashion elements, and the design is suitable for the younger generation, which is in sharp contrast with the southern sweater market, and is conducive to differentiated competition.

Xu Pengcheng said: "objectively speaking, Haiyang knitted sweaters are still lacking in brand names.

But I believe that once the brand is bigger and louder, the existing pattern of the domestic market will have a huge impact.

This year, the industry situation is very grim. However, under the correct guidance of the local government and trade associations, Haiyang sweater enterprises have intensified the efforts to develop the domestic market, so that Haiyang enterprises have avoided the serious impact of the world financial crisis.

At the time of this year's Mao fair, Haiyang sweater outlets has officially opened up to become the most visited place for buyers.

It specializes in knitted sweaters, collects famous products in professional markets such as Pu Yuan, Dalang and Jimo, and sells the tail products of international famous brand garments produced by Haiyang sweater enterprises.

According to Xu Pengcheng, Haiyang sweater city as a professional market, not for single? Script src=>