Local Market Or New Growth Point Of Spinning Enterprises

From the "2008 China International Silk Fair and China International Women's Wear Exhibition", which was concluded in November 3rd, all enterprises have made preparations for them without exception.

The textile Festival hosted by the Ministry of Commerce of China and the Hangzhou municipal government is more than the previous year.

On the twenty thousand square meter exhibition area, there are about 1000 standard booths for domestic and foreign enterprises to display silk garments, costumes, fabrics, bedding, handicrafts, etc.

Hangzhou Silk Technology Co., Ltd., famous for making Olympic awards dress and other silk garments, is one of the main exhibitors.

Guo Xiangqun, the company's gift department, told reporters that "at present, it can maintain a gross margin of 10%."

Orders in Europe and the US have declined this year, but orders in Japan, Russia and South America are increasing.

Unlike other large textile enterprises such as Wan Shi Li, some small and medium-sized enterprises are facing a more cold winter.

Reporters learned from the exhibition that there are indeed a lot of enterprises because of the deterioration of the market and close down, some exhibitors also feel very difficult, hoping to find opportunities in the exhibition.

The survival environment of the textile industry has become difficult and proved at the government level.

According to Shen Jian, vice mayor of Hangzhou, influenced by the global financial crisis, export orders for Hangzhou silk dress enterprises have dropped by 30% since the second half of this year.

Export orders have been reduced, and the domestic market has become the focus of attention.

One circumstantial evidence is that this silk and women's wear Fair attracted the first class silk and women's clothing brand enterprises from France, Japan, Korea, Italy and Hongkong and Taiwan regions of China to attend the exhibition. The booth reached 10% of the total number of exhibitions, especially the Fashion Federation of Japan and Japan organized 6 famous Japanese women's clothing brand enterprises to set up the Japanese pavilion in the central area of the Expo, and organized a group of Japanese businessmen to hang out with Hangzhou women's clothing enterprises.

Many textile enterprises in the mainland have also regarded the local market as a growth area for future sales.

Reporters learned that in previous years, foreign trade oriented enterprises began to shift their focus to the local market in the past few months. Some enterprises have commissioned marketing companies to formulate strategies to increase the promotion of local market, and others have increased the sales strength of the local market.

"This year I have run many cities to talk about cooperation, and the results are very good."

Mr. sang, manager of Hangzhou Maxim Fashion Design Co., Ltd.

However, increasing the promotion of the local market may also be faced with the problem of insufficient purchasing power.

According to an expert from the China clothing association, the total market in the domestic market is on the rise in 1-9 this year, but the market is particularly volatile.

"Consumers' willingness to buy is lower and their sensitivity to price increases."

Nevertheless, he is optimistic about the local market. "With the rising quality of products and the enhancement of enterprise innovation capability, there is still a great opportunity for the local market".