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Bobbi (Barbie) & Lego China Tour Exhibition, Hangzhou Railway Station, Is Now "History".

2008/10/17 14:28:00 45

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Bobbi (Barbie) & Lego China Tour Exhibition Hangzhou Railway Station Is Now "History".

The exhibition area is divided into three categories:

Bobbi's world exhibition area

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Lego's wisdom exhibition area

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"My creativity" interactive experience area

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Blonde hair, gorgeous costumes, sparkling accessories...

Yes, 2000 collections of Bobbi come to Hangzhou!

Today, at the 2008 China (Hangzhou) Creative Industry Fair in Zhejiang World Trade Center, the collection of Bobbi and Lego China tour opened the curtain of Hangzhou Railway Station.

This is the first collection of Bobbi and Lego to tour in major cities of China. It is also the first time that two world-class brands have been displayed together in China.

This exhibition of nearly 2000 or 25 collections of Bobbi dolls has 45 different nationalities, wearing dozens of different ethnic costumes, including astronauts, doctors, teachers, celebrities, and more than 60 different occupations, and creatively combining beautiful scenes with the characteristics of the times. It truly reflects the evolution of western culture, and leads audiences from the birth, growth, occupation and personality of Bobbi to enter the real world belonging to Bobbi by fashion and art.

Bobbi is the most successful case in the global creative industry. Zhu Zeling, President of the national folk culture and heritage Specialized Committee of the Chinese society of antiquities, has a deep feeling. She said that Bobbi has been popular all over the world for fifty years and is always a "elixir" forever. It has a wide range of subjects, covering many fields such as culture, celebrities, products and so on, and absorbs the characteristic culture of all countries. It has a strong tolerance and is worth learning from the creative industry in Hangzhou.

At the same time, Danish Lego also provided 15 showcase toys and exhibited works, creating colorful images, fashionable and vivid with Lego blocks. It is understood that the exhibition has been exhibited in 35 cities in more than ten European countries and has been warmly welcomed by the audience.

Bobbi (Barbie) doll is a world-famous toy for children, designed and created by Ruth Han De Le, founder of Mattel Inc in 1959.

Over the past fifty years, Bobbi has experienced many changes in race, nationality, language, complexion, appearance, clothing and hairstyle. The image of health and youth is always the same.

Bobbi is the world's best selling and most popular doll. So far, more than 1 billion Bobbi dolls have been sold out in 150 countries.

This 2008 China (Hangzhou) Creative Industry Fair is hosted by the Hangzhou Municipal People's government and The China Academy of Art, jointly sponsored by Hangzhou municipal Party Committee Propaganda Department, Hangzhou cultural and creative industry office, Hangzhou West Lake Expo Organizing Committee Office and Hangzhou science and Technology Bureau.

With the theme of "design wisdom", the purpose is to show the broad application of design and the power of brand design.

It embodies the theme of "sagacity of design".

Combined with this opportunity, the introduction of Bobbi Lego national tour exhibition at this exhibition just caters to the successful case of Bobbi as a world-famous brand of creative industry, constantly innovating, pursuing avant-garde fashion, Lego developing imagination and encouraging the development concept of individuality design.

In the form and technique of exhibition, the organizing committee is different from the past. Specially invited German designers to focus on the production background and theme of Bobbi's production in different periods, and carry out partitioned block and scene layout, so that every visitor can not only appreciate Bobbi's beauty and charm of Lego, but also remember the wonderful memories of the past years and analyze the growth experience of the two brand toys.

Bobbi's Lego national tour will be divided into two parts: professional preview and public exhibition. The former will become a highlight of the 2008 China (Hangzhou) Creative Industry Fair. The representatives from Germany and the Ministry of culture will reveal the secret behind this successful brand from a professional perspective. The exhibition will be held at the Zhejiang World Trade Exhibition Center on October 2008, 10-13 October 2008. The public exhibition will be held on October 16, 2008 to November 16 at the Museum of West Lake Expo in Beishan Road.

(Jia Xiao)