"Home Clothes" Are Gradually Becoming The Fashion Of Family Culture.

Experts pointed out that household clothing has become a family cultural fashion, it allows people to savor the family's popularity and family time, so that people enjoy the spiritual world of family culture.

In September 15th, the first "9.15 China home dress day" was held in Shantou.

Experts pointed out that household clothing has become a family cultural fashion, it allows people to savor the family's popularity and family time, so that people enjoy the spiritual world of family culture.

It is reported that this is the first industry Festival organized by industry organizations in China.

Home clothes originated in Europe and America in 1980s, and was introduced into China in 90s.

It is a sunrise industry rising from the garment industry in recent years, and has great potential for development.

The household clothes in China are gradually accepted by the people with the improvement of the living standard of the Chinese people and the change of the traditional family life concept. They are the product of social development and express the Chinese people's potential thirst for high quality life.

Its category is far beyond the concept of pajamas.

From functional distinction, there are pajamas, bathrobes, sportswear, home clothes, labor clothes and so on.

It can be seen that regardless of the scale of the industry or from the perspective of the industrial chain, household clothes as an independent clothing sub industry has become an indisputable fact.

The most complete industrial chain of home furnishing industry and the largest industry scale are Shantou City, Guangdong province.

In 2004, Shantou Xia Shan town was awarded the title of "famous town of Chinese household clothes".

In order to produce middle and high quality home clothing and auxiliary materials, the production of Shantou isxia town is more than 300 million pieces in 2006. The annual growth rate is nearly 15%. It is not only sold to all parts of the country, but also in more than 30 countries and regions in North America, Europe, Middle East and Southeast Asia.

At present, the town has 380 large scale home furnishing enterprises and 45 thousand employees, and there are over 50 thousand sets of household clothing production equipment, including more than 40 thousand sets of imported equipment, accounting for 80% of the total equipment.

A series of brand enterprises, such as "American Standard", "Ru Sven", "new family" and "cocoa", have been initially formed, thus leading to the industrial structure of small and medium-sized enterprises and family workshops.