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US Group: 1 Pieces Sold Every 2 Seconds.

2008/9/23 14:25:00 20

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In the case of foreign casual wear flooding the Chinese market, Mts. Bang Wei still broke through the resistance and became one of the largest leisure brands in mainland China, creating an amazing speed of selling 1 pieces of clothing every 2 seconds.

This can not be regarded as a myth of China's clothing brand. It is successful to learn from Nike's "virtual operation" brand tactics and become an example of the revenue MBA course.

Although China is a large exporter of clothing, the export apparel is mainly middle and low grade. The low price competition of Chinese clothing has become a problem which the international garment industry also hates and fears.

But the vicious competition that has kept prices down has caused the dissatisfaction of foreign garment manufacturers.

Muse - bang Wei clearly realized the importance of improving the added value of clothing brands, and began to shift the focus of work to brand image building.

After the strategy was established, meta group chose a manufacturer with strong production capacity.

They established long-term cooperation with garment processing plants with first-class production facilities in Guangdong, Jiangsu and other places, and formed a stable production base.

As many as more than 200 manufacturers, these enterprises have annual production capacity of about 20000000 pieces.

First, ensure the quality and supply of the products.

This has succeeded in pferring funds from high-tech production equipment to brand management. This way of borrowing the chicken and laying eggs has made it possible to get rid of repeated investment.

At the beginning, it was also faced with limited funds. But Macy bond has adopted the "franchise chain" mode wisely, franchising franchised stores to franchisees, making full use of idle funds in society, expanding market coverage, and playing an important role in brand promotion.

In terms of brand promotion, the United States has done a lot of work, regardless of whether it is investigation or positioning.

On the choice of advertising endorser, every cent is spent on the knife edge.

As we all know, advertising is a huge sum of money. Traditional TV, radio, newspaper and other media propaganda is a bottomless pit, but the risk of advertising input costs and sales promotion is not directly proportional to.

The United States has successfully passed this difficult point and began to hype.

This kind of hype marketing makes full use of public relations activities to create news for the poor. At the same time, it builds close relationship with advertising spokesmen, and promotes the exposure and popularity of its brands with the help of an endless stream of celebrity hype.

This kind of account has been persisted since Aaron Kwok endorsed in 2001.

So that Aaron Kwok's image and main song are also closely linked with the theme song "unusual" of the US, which is the main theme of the advertisement. With the unusual entry into the list, the MTS bond brand itself has also become a gimmick. In June 2003, Jay Chou, a new human music lover who was deeply loved by the young people, was taken as a new spokesperson. By sponsoring Jay Chou's solo concert, the brand of MTS bond was deeply rooted in the hearts of the people.

At the same time, using concerts to carry out interactive activities, buying the agreed amount of MTS - bang Wei clothing, will get the Jay Chou concert tickets, which is undoubtedly a great attraction for the new human race.

Through this series of clever propaganda, the ubiquitous but seemingly careless advertising strategy makes the mention of meats Bang Wei now remind people of "Jay Chou's clothes". Meats Bang Wei "good wind relies on strength to send me to Qingyun". With the help of Jay Chou's super king's popularity, it has become an alternative Manifesto in the eyes of new human beings.

The gentleman is good at lending manpower, and meth's - bang Wei is a brand that is good at following the wind, with the help of Chinese clothing manufacturers, with the popularity of advertising spokesmen.

When the quality of clothing and the added value of the brand have been effectively improved, mus bond has also started.

The business strategy of "not taking the unusual road" is a good example for China's clothing industry. Facts have proved that China can also get rid of the situation of low price and vicious competition and integrate resources to create a successful brand.