Nanchang Speeds Up Developing Its Own Brand Of Clothing

According to Yang Haibo, director of the economic and Trade Commission of the region, in recent years, the region is committed to building an important export base for knitted garments in the central region, and doing everything possible to make the knitted apparel industry bigger and stronger.

At present, there are more than 500 knitted garment enterprises in Qingshan Lake area, employing more than 30 thousand people. The export of knitted garments accounts for 1/3 of the export value of small and medium-sized enterprises in Jiangxi Province, and the export of cultural Jersey takes up 1/3 of the national total. The products are exported to the Middle East, South Africa, Europe and the United States and other countries and regions.

In 2007, the textile and garment export earned 260 million US dollars in the region, earning 152 million US dollars in the first half of this year, an increase of 12% over the same period last year.

The textile and garment industry in Qingshan Lake area has become the pillar industry of Nanchang's export earning, and has won the title of "Jiangxi textile and garment industry base" and "national textile and garment industry base".

A few days ago, the area was selected for the pilot of the national textile characteristic industrial cluster.

With more than 1000 employees in Jiangxi, Zhongji Industrial Co., Ltd. Hengsheng Clothing Co., Ltd., Guo Xiaoyuan, director of the company, told reporters that in addition to minimizing the backlog and defective products of enterprises, the company also introduced a full set of clothing CAD plate making system from France to improve the quality of clothing plate making.

The enterprise has also promoted the advanced 5S management system among the workers in the factory, that is, training staff's efficiency consciousness and enterprising spirit from five aspects of collation, rectification, clean-up, cleanliness and accomplishment. After using the 5S system, the production efficiency of the workshop has been greatly improved, and the employees have also benefited from it.

Many years of experience in export production have made Hengsheng garments aware of the importance of independent brand building. Compared with OEM and brand authorized processing, independent brands have higher added value and market influence.

After formulating strategies for developing independent clothing brands, Hang Seng garment has successfully registered the brand "Mi Di Si Si", which is the main brand of women's clothing, and making efforts to build an independent brand with market advantage will become the direction and development goal of Hengsheng garment production in the future.

Xiong Jiahong said, "raw materials, production factors and labor costs have been rising, for example, our labor costs have increased by about 2%.

In the first half of this year, we exported about about 6000000 US dollars, nearly 150 million yuan in domestic sales, and sales continued to grow.

Among them, independent brands account for 60% of sales.

Over the years, the export experience from underwear to ready-made garments has enabled Jia Hong to accumulate experience in designing and making garments for the Middle East: products from R & D, production to sales, and are completed by a number of subordinate companies. The system is relatively independent and able to maintain collaboration. Meticulous and professional division of labor not only improves production efficiency, but also wins a good reputation for enterprises.

Liu Jin, deputy director of Changdong Industrial Park responsible for investment promotion, told reporters that in recent years, industrial parks have become more rational in introducing funds and promoting the development of textile and clothing clusters. "More attention is focused on the introduction and cultivation of large enterprises and brand enterprises, and more focus on strengthening industrial support and improving the industrial chain."

Jia Hong, Wei and Yin Zhi, who have settled in Cheong Tung Industrial Park, have become the leading enterprises in the textile and garment industry of Nanchang and even Jiangxi. "The leading role of large enterprises in the development of industrial parks is very obvious, which greatly improves the production level and product quality of industrial parks."

At the same time, the Qingshan Lake area will also strive to build a logistics platform. The government also gives inland freight subsidies and fixed assets loan subsidies to key enterprises for foreign exchange earning, and strengthens cooperation and contacts with customs, commodity inspection, finance and other departments, and establishes dynamic information management system to create a favorable environment for foreign trade development for enterprises.

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