Sheng Yu Group: Credit Is The Competitiveness Sword, Brand Is The Treasure Of Victory.

In the initial stage of reform and opening up, Wenzhou boldly innovating and letting go of the development of the private economy.

Because some enterprises are eager for quick success and instant benefits, Wenzhou has once become a synonym for counterfeit and inferior products, and has paid a heavy price for it.

In August 8, 1987, more than 5000 pairs of inferior Wenzhou shoes were burned in Hangzhou's Wulin gate square.

It is this fire that awakened the sense of quality and credit of Wenzhou people.

Taking this as a symbol, Wenzhou enterprises began to take "standardizing the market economy order" as the orientation, and implementing the "second pioneering work" with the emphasis on the quality of the city and the credit Wenzhou construction.

Sheng Yu group, located in Wenzhou, is an outstanding representative.

In March 1996, he was a sole proprietor and founded Cangnan Sheng Yu textile down products factory.

"To be a professional, to be fine, to be strong, to be strong, to be strong, to be a long". Sheng Yu implements a strategy of specialization, and embark on the way of specialized home textile product management.

After more than ten years of grind, Sheng Yu Group has become a modern enterprise group integrating spinning, weaving, printing and dyeing, research and development, manufacturing and selling bedding.

Sheng Yu smelted a quality competitive sword with fire, and successively won the "national inspection free product" and "Zhejiang Quality Management Award", which filled two gaps in Cangnan's quality field of Cangnan.

"National inspection free products" is the state's recognition of the strength of enterprises and the quality of products. It is fully affirmed by the state for more than ten years' strict quality control and product quality improvement.

The Zhejiang provincial quality management award is the highest honor awarded by the Zhejiang provincial government in quality management.

Sheng Yu group president has said that winning two awards is both an honor and a responsibility. This requires Sheng Yu group to be more active in protecting cards, raising cards, defending gold lettered signboards, starting quality battles, and carrying out "quality month" and "quality year" activities.

Once the president of the Education Department asked every employee of Sheng Yu group to use the telescope to see tomorrow, we should use the magnifying glass to grasp the quality, we should use microscope to attach importance to quality management, and let Sheng Yu quality add flowers.

Credit is the foundation of development and the common aspiration of enterprises and the theme of the times.

As a representative of the Wenzhou Municipal People's Congress, he once witnessed the process of building "credit Wenzhou".

"Honesty" means that operators and market intermediaries should take the principle of good faith as the basic commercial moral standard and basic code of conduct in market activities, and earnestly fulfill the obligations stipulated by laws and regulations such as the law on the protection of consumer rights and interests.

When he was actively engaged in the construction of "credit Wenzhou", all the Sheng Yu people joined forces to become an important force in building "credit Wenzhou".

Sheng Yu attaches importance to trustworthiness, establishes trustworthy enterprises and quality integrity system as the important content of building the core competitiveness of enterprises, and always insists on providing qualified and highly qualified products for users.

Sheng Yu Group has been awarded the AAA grade credit company of Zhejiang Agricultural Bank of China for seven consecutive years and Zhejiang province AAA level "Shou contract and credit" unit.

Zeng teaches that if a brand wants to become a strong brand, if it wants to root in the consumer's mind for a long time, the most important thing is honesty.

Now, Wenzhou is standing at a new starting point, starting the "third leaps", upgrading industrialization, accelerating urbanization and enhancing internationalization.

We should have a clearer understanding of the role of brand and credit, build a credit enterprise, build a strong brand, and boost Wenzhou's "third leaps".

How to further enhance the reputation of Sheng Yu brand?

Professor Zeng said that this year we will do a good job of helping the poor, helping the disadvantaged groups, subsidizing poor students, contributing to the construction of a harmonious society, giving full play to the role of Alyssa Chia's image endorsement, and building the Sheng Yu brand upgrading project in an all-round way, creating a world famous brand and realizing the Evergreen Foundation.

Sheng Yu Group has long attached importance to technology research and development and equipment upgrading, forming a technological research and development force combining production, teaching and research.

In recent years, Sheng Yu has made remarkable achievements in the field of production technology, product technology, product design and product image.

So far, Sheng Yu Group has cooperated fully with Zhejiang Sci-Tech University and established the practice base of Sheng Yu home textile product technology research center, Sheng Yu group and Polytechnic University. The cooperative development research has been carried out from the aspects of product pattern design, fabric organization structure, and so on, and the technological research and development of patented products has been intensified.

In the past few years, Sheng Yu Group has applied for 672 national patents, and has been rated as a model enterprise of patent in Zhejiang province. The patent products have come the best in the market.

He once said that in the whole home textile industry, there are few enterprises from spinning, printing and dyeing, product development, product production to terminal channel construction and trade.

Because the longer the industry chain extends, the higher the requirements for the operation and management of the enterprise.

After more than ten years' accumulated technical advantages, managerial advantages and capital advantages, Sheng Yu has strong control over the home textile industry chain, and it also means that the core competitiveness of Sheng Yu is hard to imitate.

This also ensures that Sheng Yu can win in differentiation by competing in homogenization.

In 2008, Sheng Yu Group Co., Ltd. was elected vice president of the Wenzhou Integrity Enterprise Promotion Association.

He once said that quality is the foundation of Sheng Yu's career. Credit is the soul of Sheng Yu's industry. "Quality, credit and brand" cast the "Golden Triangle" of Sheng Yu's operation. Therefore, the post of vice president of the Wenzhou integrity enterprise promotion association will be an important part of his many social part-time jobs.