Textile Enterprises Need To Jump Out Of Low Price Competition Mode

In August 1st, the state raised the export rebate rate of textiles and clothing by 2 percentage points.

But after a short period of joy, textile and garment enterprises are still worrying about getting out of the difficult situation. The long term low price competition and OEM processing mode make it difficult for them to bear the cost.

Recently, after watching the market reaction for more than 20 days, Li Qunbao, Secretary General of the Wuhan clothing trade association, said that the price of domestic manufactured goods is showing a trend of popularization.

The 2 percentage points that rely solely on national blood pfusion are far behind the rapid growth of all costs.

Aidi group calculated an account. In the first half of this year, labor cost rose 15%, an increase of 3 million 200 thousand yuan compared with the same period last year. The main raw material cotton yarn increased by 8%, chemical fiber rose 60% to 80%, reaching more than 1000 million yuan, the interest on goods increased, and the financial cost increased by 1 million 800 thousand yuan.

The total cost of foreign trade increased by 15%.

"Whoever can jump out of the low price competition will win the opportunity."

The group vice president Li Hui said.

In the first half of this year, by developing new products such as incense, silver and lithium, the export price increased by 15%, and at the same time, the single OEM method was changed, and the export of private brand reached US $3 million.

"The strength of the brand is too great!"

Yang Wensun, chairman of Meyer group, sighs that at present, the sales of its own brand is only a little more than 10%, but it has contributed more than 50% of its profits.

Li Qunbao said that the construction of clothing brands is by no means a day.

International famous brand clothing has a history of less than one hundred or two hundred decades.

There are more than 1600 garment enterprises in Wuhan, including 3 famous brands in China and 15 famous brands in Hubei.

This year, Wuhan will select municipal brand names. The association will organize enterprises to declare actively.