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Analysis Of National Garment Sales Data In June

2008/8/27 10:46:00 32

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Analysis Of National Clothing Sales Data

Women's clothing sales topped up, Dalian business is the most popular.

Retail sales of clothing products increased by 20.72% over the same period last year, with sales of women's clothing the highest, sales of 8 million 819 thousand and 700 this month, and leather clothing sales at the lowest level of 20 thousand and 200.

In the clothing category of T-shirt and women's clothing, the champion mall is Dalian big business group.

T-shirt

Champion brand: JACK&JONES

Champion Mall: Dalian big business

Panoramic sketch: sales are not as competitive as last year's brand competition.

In June, ushered in the good season for T-shirts sales, the key large retail enterprises in the country sold 1 million 986 thousand and 100 T-shirts, down 2.27% from the same period last year, but increased considerably compared with 1 million 204 thousand and 500 in April, but compared with last year, the overall sales of T-shirts had declined: in February, they dropped by 8.73% compared with the same period last year, while April decreased by 10.15% compared with the same period last year, while that in June decreased by 2.27%.

Ten main shopping malls in the country (unit: 100 pieces)

Analysis

This month, the top ten brands of T-shirts sold together accounted for 25.73% of the total market share, with some changes in brand ranking. In the third quarter of April, JACK&JONES gained the first place in 0.12 place by the advantage of 0.12 percentage points. In April, the champion brand JEANSWEST ranked second. Baleno, Goldlion, Montagut, Semir and Playboy's market share exceeded 2%, third to seventh. Eighth to tenth were Heng Yuan Xiang, Pierre Cardin and French crocodile. The market share was 1.94%, 1.72% and 1.72% respectively.

This month, the market share of all major brands has declined. No brand has a share of over 4%. In April, JEANSWEST gained the top 5.31% share, while runner up Semir also scored 4.66%. However, Semir dropped to seventh in June, and the market share was less than half of that in April.

Women's wear

Champion brand: VERO MODA

Champion Mall: Dalian big business

Panoramic sketch: the overall trend is good, and the position of the dominant brand is difficult to shake.

In June 2008, the national key retail enterprises sold 8 million 819 thousand and 700 women's clothing, an increase of 11.37% over the same period last year.

Compared with last year, the sales of women's wear increased every month compared with the same period last year, and the overall sales situation is better.

Ten main shopping malls in the country (unit: 100 pieces)

Analysis

In June, the market share of the top ten brands in women's clothing reached 27.85%, up 1.65 percentage points from April.

The top three women's clothing market has always been the game between IgG, ONLY and VERO MODA, and the arrangement of the top few is not suspense.

In this month's brand ranking, VERO MODA and ONLY continue to occupy the top two place in the market share with the relatively large advantage, which are 7.13% and 6.22% respectively. The market share of the third brands is lower than 3%. Among them, agate and ESPRIT respectively rank third and fourth in the market share of 2.56% and 2.5% respectively, and the competition between fifth and tenth brands is fierce. The elder brother takes the lead in the comprehensive market share of the tenth market, followed by the European market force, clothing and love, nine posture, JEANSWEST and strong grass.