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Adapt To Market Segmentation Requirements, Home Textile Exhibition And Industry Development Complement Each Other.

2008/8/26 14:06:00 61

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The fourteenth China International Home Textiles and Accessories Expo will be held on 26-28 August 2008 at the Shanghai New International Expo Center, with a scale of one hundred thousand square meters.

With the flourishing development of China's home textile industry, the home textile exhibition founded in 1995 has attracted a number of high quality and high quality purchasers in Europe and America, and has established a good reputation in the industry, especially in home textile and textile enterprises. Its export oriented function has become more and more influential in the industry.

But it can not ignore the domestic sales function of home textile exhibition.

Compared to export function, home textile exhibition's domestic sales function is also not weak.

Because the positioning of the home textile exhibition at the beginning of its birth is to face the domestic market, and in the process of growth, the introverted function has been continuously extended.

The organizers of the exhibition will take many measures in the future to further enhance the introverted function of the exhibition so as to make the home textile exhibition move towards the "double strong" platform for the domestic and foreign trade.

　　展會應(yīng)行業(yè)需求而生培育階段主要滿足國內(nèi)需求

In 1995, China Textile Industry Association and Frankfurt exhibition company jointly launched China international textile fabrics, accessories and home textiles exhibition.

Its purpose is to meet the needs of the development of the domestic textile and garment industry.

At that time, the problem facing the development of textile and garment industry is that the bottleneck restricting the development of garment industry is more and more obvious.

Breaking through the bottleneck of fabrics is a major breakthrough in the development of the textile and garment industry.

It is precisely because of this positioning that the Expo has a high starting point from the beginning of its development.

In 1995, the first China international textile fabrics, accessories and Home Textiles Fair was held at the China International Exhibition Center in Beijing. Only 123 exhibitors attended the exhibition. The exhibition area was 4000 square meters, with only 48 overseas exhibitors.

The second China international textile fabrics, accessories and Home Textiles Fair moved to Shanghai. The exhibition area doubled, exhibitors increased to 218, and foreign exhibitors reached 124.

The scale of exhibitions in the next several years has been expanding continuously, exhibiting foreign exhibitors has maintained a relatively high proportion, and the "international, trade and professional" features of the exhibition are becoming increasingly prominent.

The exhibition attracted many domestic buyers because of the high quality fabrics brought by many foreign exhibitors, which brought rich choices to downstream buyers.

The first exhibition has a professional audience of 7100, and the second exhibition has increased to 8100.

With the expansion of the exhibition scale, the number of professional spectators has increased, and the audience has mainly come from China.

It can be said that China's international textile fabrics, accessories and home textiles fairs in the last century are more introverted, and are mainly responsible for meeting the needs of the domestic market.

At that time, China international textile fabrics, accessories and home textiles fairs played an enlightening role in China's home textile industry and home textile market.

Because the previous China international textile fabrics, accessories and Home Textiles Fair attracted many foreign textile companies to participate in the exhibition.

These home textile enterprises bring home textile products full of artistic sense. The trend of foreign home textiles and the development concept of home textile industry provide an ideological guide for China's home textile industry to achieve leaping development from scratch.

Through the guidance and promotion of China's international textile fabrics, accessories and home textiles fairs, China's fabric and home textile industry has gained rapid growth opportunities. The outstanding performance is that China's fabric production level has been greatly improved. In the process of expanding the scale of China's garment industry, imported fabrics have been maintained at a relatively fixed level, and domestic fabrics instead of imported fabrics are the great pride of China's textile industry at that time.

China's home textile industry has sprung up a group of strong enterprises producing cloth art in a short time. These enterprises have grown rapidly through learning, absorbing and digesting the experience of foreign enterprises, and by the beginning of the last century, the products exhibited by Chinese enterprises in the exhibition have been able to compete with foreign exhibitors.

At this stage, the professional audiences of China international textile fabrics, accessories and home textiles exposition are mainly from domestic garment enterprises, designers, traders, domestic interior decoration companies, decoration contractors, furniture manufacturers, builders, interior design companies, etc.

　　展會與行業(yè)發(fā)展相輔相承發(fā)展階段內(nèi)外貿(mào)功能逐漸具備

China's textile industry has undergone large-scale structural adjustment and total quantity control reform at the end of the last century. It has gained unprecedented development momentum by the beginning of this century. In addition, with the opportunity of the world textile and garment industry pferring, China's textile and garment industry has been developing by leaps and bounds.

Textile and garment products also meet the needs of the domestic market and export large quantities to supply the world market.

In 2000, exports of textiles and clothing reached a record high level.

Textile and garment exports reached US $52 billion 80 million, up 20.9% over the same period last year. Since then, China's textile and clothing exports have entered the fast lane.

The development of the exhibition is complementary to the development of the industry.

Thanks to the rapid development of China's textile and apparel industry, China's international textile fabrics, accessories and Home Textiles Fair has also been developing since 2000.

In 2000, the number of exhibitors increased from 316 to 529, with a record audience of more than 24000. In 2001, there were 680 exhibitors and more than 30000 spectators.

More and more overseas buyers are purchasing the exhibition, and China's international textile fabrics, accessories and Home Textiles Show has an increasingly outgoing function.

Some textile production enterprises in China's home textile industry have gradually started foreign trade through overseas buyers approached at the exhibition. Some enterprises have gradually abandoned domestic business in the process of rapid expansion of foreign trade business.

China's international textile fabrics, accessories and home textiles export-oriented functions are passed on from these companies.

Joining the fabric exhibition and home textile exhibition to reach the high-end customers in Europe and America has become the consensus of many exhibitors. Even the purpose of foreign exhibitors attending the exhibition is not limited to expanding the Chinese market, script src=>