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    Olympic Games Cause Hot Business Opportunities, Brand Clothing Sells Well

    2008/8/21 16:25:00 65

    Sports Brand Clothing Olympic Olympic Marketing

      引發(fā)炙熱商機

    With the opening of the Olympic Games in Beijing, people have devoted great enthusiasm to the Olympic Games, bringing the Olympic economy gradually hot, and sports, snacks, restaurants and other industries have also ushered in a good opportunity for sale.

    Recently, reporters visited several sports shops, supermarkets and fast food restaurants in the city, and found that since the start of the Olympic Games, sales of sportswear, beer beverages, snack snacks and takeaway restaurants have increased significantly.

      運動品牌服飾熱銷

    The Olympic Games are selling hot sportswear.

    Reporters found that with the hot Olympic Games, people's enthusiasm for buying sportswear increased significantly.

    A lot of people wearing "I LOVE CHINA" patriotic shirts and Olympic torch shirts shuttle through the crowd.

    It is understood that many major clothing stores such as Shiqiao North Road, bustling road, Dadong commercial street and Yi Fa pedestrian street have launched promotional activities with the theme of "Olympic Games". Many businessmen have launched various Olympic T-shirts by the Olympic Games.

    According to the manager of a casual wear shop, the series of costumes with Olympic theme is really a lot.

    In addition to the main Olympic couple costumes, there are all kinds of football team clothes, tennis team clothes, volleyball clothes, table tennis sportswear and life casual clothes.

    The head of a sports brand store in guangqiao Road, Guangzhou City, told reporters that in order to meet the needs of consumers, a colorful and tailored model was introduced. The sales volume during this period doubled over the same period in July.

      啤酒零食銷量大增

    During the Olympic Games, beer, drinks and snacks can not be missed.

    A family or a few friends sat in front of the TV set, drinking beer and snacks, and shouting for the match. This is almost the standard for most people to watch the Olympic Games.

    It is a compulsory course for many sports fans and Olympic fans to pack beer and drink in boxes and boxes.

    And snacks such as instant noodles, potato chips, biscuits, roasted seeds, Squid fillet and beef jerky are the necessary food for staying up late to watch the game.

    Therefore, it is not surprising that sales of beer and snacks are increasing during the Olympic Games.

    Recently, some large supermarkets in the city saw that many brands of beer such as Pearl River, snowflake, Yanjing, Qingdao and so on had been placed directly from the liquor beverage area to the cash register.

    In addition, the sales of snacks, chips, peanuts, jelly and other snacks in supermarkets were significantly higher than usual.

    At the checkout counter of the major supermarkets, customers can be seen everywhere, carrying a large bag of snacks.

    A supermarket staff told reporters: "since the start of the Olympic Games, the sale of snacks has increased by at least 40%."

    Businessmen reflected the peak of food sales during the Olympic Games and expected to continue to rise in the coming week.

    To ensure the sale of Olympic Games, supermarkets in the urban areas have already stocking beer, beverages and other stocks, and are ready to replenish their supply.

      外賣餐飲日趨火爆

    Since the start of the Olympic Games, takeaway catering has become increasingly popular.

    It is understood that local fast food and "foreign" fast food businesses have made preparations for the Olympic games ahead of schedule, and have launched a telephone ordering service.

    "During the Olympic Games, many people were watching TV. Customers' demand increased significantly. At least two hundred copies were delivered every day."

    The head of a fast food restaurant in the downtown area told reporters happily that the hotter the weather is, the more popular the business is, and the Olympic Games will definitely add fire.

    In the face of business opportunities, businessmen gather for popularity. In addition to punctual door-to-door service, some of them also set out to order free meals of mung bean soup.

    A well-known fast-food company official said that summer is the traditional peak season for takeaway industry, and now it is catching up with the Beijing Olympic Games. The number of people ordering meals has increased sharply at noon.

    The sales of "foreign" fast food Kentucky Fried Chicken and Pizza Hut increased by more than 20% compared with the same period last year.

    The sales staff of Shiqiao North Road shop said that the sales in the past week were very impressive. From the Olympic Games, their sales volume is 20% or more higher than that on weekdays.

    According to a survey of dining patterns during the Olympic Games, more than 4 of consumers choose outbound service.


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