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Comparison Of Liu Xiang Sponsors' Emergency: Multinationals Get Better

2008/8/20 16:41:00 27

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Coca-Cola is very prescient. NIKE has the fastest reaction and AOKANG leather shoes have made two preparations.

In the face of emergencies, business experience and lessons are the most important.

After Liu Xiang accidentally quit the competition, his endorsement brands came up with contingency plans. Wang Xinye, a senior brand research expert and marketing strategist, analyzed the emergency marketing strategies of various brands.

Wang Xinye pointed out that in dealing with the issue of Liu Xiang's withdrawal from competition, several brands did a good job of winning or losing marketing plans.

Coca-Cola is very prescient. It will support Liu Xiang for the first time and will continue to look forward to Liu Xiang's success.

Although it is just a few words, it can be seen from the side that whether Coca-Cola fails or succeeds, it always stands with Liu Xiang. The way in which pnational corporations deal with emergencies is really different.

In addition, Nike's special team has launched a new ad, which is very responsive.

And AOKANG leather shoes also spread the news, if Liu Xiang won the championship, AOKANG will continue to use the current advertising version - let the whole world listen to China's footsteps.

Once Liu Xiang did not win the championship, AOKANG will continue to support Liu Xiang, and the advertising version will be changed.

Others, such as VISA, say Liu Xiang is still the most influential star in China. He is still a partner of VISA. The Bank of Communications credit card also indicates that Liu Xiang's credit card will continue to issue.

Wang Xinye believes that the impact of Liu Xiang's withdrawal from competition on businesses is actually a best case of enterprise crisis tackling.

For emergencies, when many enterprises in China solve this problem, most of them still lack a systematic solution.

Wang Xinye finally stressed that in the face of emergencies, businessmen's experience and lessons are the most important.

To control the situation within the first time of emergencies, and then to pform the situation into a set direction by a series of measures, which requires enterprises to have a good coping mechanism for crisis management, and do not have solid work accumulation and active preparation.