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    Dealers: How To Find "Invisible" Loss Commodities

    2008/8/19 17:19:00 24

    Dealer Marketing Method

    There are more and more commodities that they undertake, and many dealers' sample showrooms are like a supermarket, and all kinds of goods can be seen as a great variety of products. There are hundreds of different kinds of products. Of course, in the view of dealers' bosses, these hundreds of commodities are hundreds of means of making money. Every commodity is helping the dealer boss to make money. The tool of making money is naturally more and more good. On the face of it, every commodity is enough to bring profits to dealers. There is no difference in the sales volume of different commodities. The benefits brought by the dealers are somewhat different. After all, the commodities sold by dealers are sold at a price increase (except for some strategic losses). As dealers sell more and more

     

    However, the fact is not that the dealer bosses want to be so beautiful. In most of the distributors, there are more or less invisible loss commodities, especially those sold in the tens of millions of years, and the number of goods sold is more than two hundred or three hundred.

     

    Then, what is invisible loss commodity?

     

    The so-called invisible loss commodity is the kind of merchandise that appears to be in normal sales and has sales profits. In fact, after calculating the real operating costs, it will be found that the sales cost of these goods is greater than that of their sales profits, which is a loss of commercial products, or even more sales, the more losses, the author's experience, the invisible goods in the dealer's commodity group occupies about 3%--15%, and even more than 20%.

     

    How did this invisible commodity come into being? Why did he say it was invisible?

     

    The price minus the purchase price and the selling cost is a simple accounting form of profit. The sales price is clear, but the sales cost is not so simple. The selling cost or the composition of the selling cost is made up of many aspects, such as vehicle pportation cost, personnel cost, interest cost of capital interest, customer's return cost, management cost sharing cost, warehouse wastage cost, customer / consumer's replacement cost, depreciation cost of fixed equipment, cost of collection, packaging loss / replacement cost of commodity itself, cost to ~ ~ ~ ~ ~ and so on. The cost is only the current visible cost, and there are many long-term, invisible costs. The reason for the invisible loss is simply that the dealer's management is not in place, especially when the financial accounting is not in place. Most of the dealers still stay in the goods.

    It is a very complex and professional job that requires a professional financial team and system to accomplish the task. However, the financial personnel and financial system of the dealer are often very simple. Generally speaking, the wife is the accountant, and her own nephew or niece is the cashier. No matter in terms of professionality or energy, it is impossible to realize the real financial and cost accounting functions. Moreover, strictly speaking, all sales costs should be apportioned accurately on every commodity, and most of the dealers have not done that. At the most, they are able to figure out the overall cost. To really calculate the sales cost of a commodity.

     

    The quantity of goods produced is often much less than that of the distributors. However, the manufacturer's financial staffing and system are several times the number of dealers, or the dealer's financial system is in front of the manufacturer. That is the level of Pediatrics. A single cost accounting will be very detailed in the formal Enterprise. Accounting for the gross profit of a commodity will never be as simple as the factory price minus raw materials. Apart from some simple and obvious costs, the hidden costs of fixed equipment, interest on capital, the proportion of preset commodity loss and so on will be accounted for. Some will also presuppose the related costs that may occur in the latter stage of operation, and the apportionment of these costs in related commodities. By contrast, manufacturers

    To put it simply, the formal cost accounting system can not only calculate the obvious cost, but also calculate the invisible cost, and even calculate the cost that may happen in the future. Such cost accounting is the real cost accounting. Many dealers only charge the surface fees that they can see into the cost, invisible costs can not be seen, let alone presuppose expenses for future sales activities.

     

    Instead of generating profits, they are wasting all kinds of resources and expenses, swallowing the profits created by other profitable commodities. On the other hand, there are hidden loss products in the commodity group of dealers, because they are invisible, and the dealer owners can not see them. They can only feel the profit situation is not as good as they want from the whole. Therefore, they try every means to increase or introduce new products. Because of the financial accounting system is not in place, there will inevitably be hidden loss products in the newly imported commodities. The more the new commodities are introduced, the more hidden products will be brought about. This creates a vicious circle, resulting in the overall profit level of many dealers has been difficult to improve greatly. The danger of invisible loss goods to dealers is obvious. On the one hand, these products themselves are not only

    In fact, in a sense, if the dealer wants to increase the profit level, the primary task is not to add any new products. Instead, it is necessary to quickly import the real financial accounting system, to find out the invisible commodities that are hidden in the commodity group, and discard them decisively. This is the simplest and the fastest way to improve the overall profit level.

     

    Invisible loss commodities exist in most dealer companies. As distributors' bosses, first of all, they must face them correctly and then try to solve them. This solution is not complicated, that is, to establish a real financial accounting capability, and to introduce professional financial managers outside the company, even if it takes some cost, it is necessary to establish a real financial system, because this is a permanent solution. Script src=>

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