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The First China Garment Export Independent Brand Development Forum Was Held In Beijing

2008/8/18 16:39:00 36

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Garment Export Brand Development In China

As one of the series activities of "Olympic Beijing Fashion China", "the first China garment export independent brand development forum" was held in Beijing recently.

Since the national "11th Five-Year" plan mentioned "developing some strong enterprises with strong independent innovation capability and independent brand" development strategy, many industries have developed faster in independent innovation and independent brand in the export business, such as home appliances and software industries, while the overall development effectiveness of the independent brands exported by garment industry is not significant.

However, in the Beijing Yebao Road Business District, a number of garment enterprises have made great achievements in the development of their own brands, and have promoted the business of the Ya Po Road to become the leading brand of China's clothing export brands.

Especially for the Russian and Eastern European markets, Chinese brands such as SNOWIMAGE and VLASTA have been deeply rooted in the heart of the business circle. They have gradually become a symbol of consumption of high quality and high taste for consumers in Eastern Europe.

The reason for export is that the development of this business circle is not widely known. Therefore, in order to promote the development of the independent brand of Chinese clothing export and to support Chinese enterprises to open up overseas clothing market through their own innovation and brand, the Olympic Beijing Fashion China should be listed as a "proposal for the first China clothing export independent brand development forum". The forum focuses on issues such as "review and Prospect of China's clothing export development", "international textile and garment market analysis and China's performance in the international market" and "issues and suggestions that China's clothing brands should pay attention to in the international market" and so on. Experts and scholars and professionals from home and abroad are invited to exchange, and the Dong Shang clothing Limited by Share Ltd introduces the experience of overseas development of their own brands. However, due to

The forum also carried out interactive dialogue with Chinese and foreign experts and business representatives in the form of on-the-spot dialogue with other enterprises attending the forum.

Du Yuzhou, chairman of China Textile Industry Association, attended the forum and delivered speeches. Other guests attending the forum and keynote speeches at the forum were Zhang Lanqing, deputy director of Beijing Industrial Promotion Bureau, Xu Yingxin, vice president of Textile Association of China Council of trade promotion, Zhao Yumin of the Research Institute of the Ministry of Commerce, Zhou Zhishan, chairman of Dong Shang clothing Limited by Share Ltd, senior director of the French company, MichelleTorrione, DavideCucino, President of China Italy chamber of Commerce and Wang Chaoying, President of China PAOS, Japan.