Olympic Business Opportunities: The Clothing Market Is "Busy For The Country".

With the convening of the Beijing Olympic Games, more and more international friends from different countries and different languages gathered in Beijing to appreciate the style of the Chinese capital.

With the attraction of ancient Chinese culture, Xiushui and Ya Xiu have long known the clothing market both at home and abroad and become a must for them.

Foreign dignitaries wearing "Olympic card" and a camera hanging around their neck are shuttling in the clothing market. The shopping guide serves a fluent foreign language for its enthusiastic service. The harmonious and busy clothing market has become a beautiful scenic spot in Beijing.

As an important image window of Beijing during the Olympic Games, in order to show China's commercial characteristics and style to the whole world, the clothing market started earlier, and issued a series of measures to ensure the smooth reception of the Olympic Games.

Among them, there are "prohibitions" promulgated to enhance the market image and service level, there are promotional activities for the Olympic Games, and special training for businesses and shopping guides.

During the Beijing Olympics, the clothing market, which was jokingly referred to as the "sub venue" of the Olympic Games, was glamour.

These days, people who love to shop will find that foreigners from all over the world have walked into the lives of Beijing people.

Among these people, especially those wearing "Olympic documents" are more eye-catching.

Reporters saw in Xiushui clothing market, there are many foreigners wearing Olympic documents, taking various kinds of camera and photographic equipment, shuttling in and out of the market, looking at products with "Chinese flavor" and enjoying them.

According to the introduction, Xiushui market will receive more than one thousand such international guests on the three day near the opening of the Olympic Games. For this reason, Xiushui Street has launched the Olympic special parking spaces and the guest reception monitoring work. According to the statistics of the passenger flow pattern and the shopping habits of the Olympic delegation, the business hours will be changed from August 1st to 10 to 10 in the evening.

* "customized in China" is very popular.

It is understood that preference for silk fabrics, styles of Chinese clothing and tailoring skills of Chinese tailors become a major feature of international friends.

To this end, Xiushui market carried out a large scale pformation of the three layers of silk area in July 7th, and launched the "old hundred meters Silk Street". It has formed a 100 000 metre long shopping area with a scale of over 1000 meters. It includes 5 Chinese brands, including Rui Xiang, Hongdu, Nei Lian Sheng, Sheng Xifu and Qian Xiang Yi, which provide a large and high-end shopping place for the Olympic reception.

During the Olympic Games, it has also become the most bustling floor in the market.

The same phenomenon also appeared in the Sanlitun elegant clothing market.

The three tier silk monopoly area is obviously more popular than several floors below. Many foreigners feel their fabrics carefully, and they are very serious.

In the Susan tailor counter, the clerk was very proud to say that he had made three custom-made "old customers" in the shop before, and Mrs. Anne Roger, the wife of International Olympic Committee President Roger, arrived in the shop on the first day of arrival in Beijing, and asked the designer to make "big and small 17 pieces of clothes" for her designer.

Susan tailor shop routinely gave the old friend half off, "basically only the cost of manual processing."

It is understood that Mrs. Rogge's 17 garments only cost over 4000 yuan.

The elegant market also presented the gifts of Sun Tzu's art of war, shadow puppets, chopsticks and other traditional Chinese characteristics to Mrs. Rogge.

China is rich in pearls. At present, China's pearl culture has completely replaced the Japanese Pearl's dominance in the world.

In the Xiushui market, the pearl quality of "Hong Rui Fu" and "Yu Qian" can be completely matched with some international brands, and are welcomed by "foreigners" because of the low price.

As early as last year's Beijing summit of China Africa Forum, the Pearl of Xiushui was the hot demand of distinguished guests from Africa.

Zimbabwe's president, Mrs. Grace Mugabe, once again visited Xiushui Street and selected several pearl necklaces.

Deepen hospitality and welcome guests.

In order to ensure the reception of Olympic Games, various clothing markets have adopted brilliant measures to deepen their services.

In July 31st, Xiushui market launched 8 prohibitions for businesses during the Olympic Games, and merchants would be severely punished if they did not give credit cards, poor attitudes and refused to swipe their cards.

Warm greetings to foreigners and love for Chinese people; impatience when trying too much...

If consumers encounter such a cold reception in Xiushui market, they will be sentenced to one day's penalty for suspension of business.

It is reported that the 8 injunctions issued include the refusal to refuse credit cards by various reasons, prohibit fees charged to customers by credit card, no soliciting guests, solicitation of customers, stall management and prohibition of indifference.

At present, all the more than 1000 stalls in the market have been equipped with POS machines. Because of the factors such as handling fees and slow arrival, merchants often refused customers' credit card consumption for various reasons, which brought inconvenience to many Chinese and foreign customers who used to swipe cards.

Therefore, the market stipulates that merchants should not refuse customers' credit card consumption, nor charge for credit card fees, or even "best cash" for customers.

At the same time, when each merchant sells goods, he must take the initiative to issue credit cards for the customers. Once the quality complaints are found, the market will deal with the merchants on the spot.

In view of some domestic customers' shopping guide "look at the dishes under the skin color", the market has also stipulated that merchants should not be unreasonable or impatient with their customers' inquiries, and the offenders will be punished with a day's closure.

During the Olympic Games and Paralympic Games, the elegant market also launched the "three Olympic Games".