Sri Lanka Experts Say The Clothing Industry Must Improve Sales Skills.
Business Association August 14th, Sri Lanka industry experts said the situation in Sri Lanka's clothing market is very scary. Foreign experts have advised that increasing competition and expanding operating costs pose a threat to domestic industry. Enterprises must be more close to their domestic market and pay attention to expanding consumer groups.
Experts point out that buyers are no longer visiting suppliers as they used to be, and now they hope that business will take the initiative to find them.
With regard to the EU market access system of GSP, experts say Sri Lanka needs better sales skills to attract foreign buyers.
Financial crisis in the United States is rapidly spreading to other countries, and corporate finance is being affected. Therefore, funds are becoming more and more intense.
In addition, raw materials are insufficient and prices are rising. Therefore, domestic fiber production must be expanded immediately to make up for the shortage of supply.
However, if the situation worsens, if domestic output can not meet the needs of the world, the production enterprises may also have to use other alternative raw materials.
Retailers are looking for partners in the middle of the company, developing their own designs, and providing a wider range of services. The role of partners is not limited to production contractors.
Sales skills play an important role in excellent manufacturing enterprises, and ability can raise prices.
Better sales skills can reduce Sri Lanka's clothing exports to EU GSP plus.
At present, domestic industry is worried about losing GSP + special discount, and the EU special preferential system will be updated at the end of this year.
Because of the above reasons, the only way to solve the problem immediately is to improve and improve the market strategy so as to help domestic industry attract customers and expand their clothing exports.
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