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Metersbonwe'S Listing At The End Of The Month Is Zhou Chengjian'S Impact On The Richest Clothing Industry.

2008/8/13 15:35:00 27

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Clothing Industry Metersbonwe Zhou Chengjian

According to Shenyang Wanguo, if the US bond clothing is issued at a dynamic price earnings ratio of 30 times and the issue price is between 26-27 yuan, the actual controller Zhou Chengjian will reach the top of the mainland garment industry after its listing.

Zhou Chengjian and his daughter actually hold 600 million shares, and the Chow's father and daughter will go up to 15 billion 600 million yuan after the issue.

Yesterday, Metersbonwe ended its inquiry and entered the online purchase order on the 13 day. The online issue time was August 14th.

According to SW forecasts, the price of US bond clothing is between $26-27 and its actual controller Zhou Chengjian will reach the top of the mainland garment industry.

Zhou Chengjian and his daughter actually hold 600 million shares, and the Chow's father and daughter will go up to 15 billion 600 million yuan after the issue.

It is expected that at the end of the month, Smith Barney can be listed on the Shenzhen Stock Exchange.

American state clothing at the end of the month landing small and medium board

It is understood that the Shanghai Metersbonwe clothing Limited by Share Ltd issued no more than 70 million A shares, the company referred to as "Mei Bang dress" code "002269".

A preliminary inquiry was made in from August 5th to 11th, and the subscription time was August 13th and August 14th. The online issue time was August 14th.

American bond apparel is expected to earn 0.87 yuan per share after the issue.

The main brand of Mei Bang dress is the brand design and promotion, development and sale of the series of "leisure beauty" series of casual wear.

Through the unique mode of production outsourcing, joining and direct selling, the American Apparel has become the leading enterprise of the first tier of the domestic casual wear brand.

As of March 31, 2008, the company has a total of 2211 outlets and franchisees in all provinces, municipalities and autonomous regions except Hong Kong, Macao and Taiwan, of which 1927 are franchised stores and 284 are direct outlets.

According to Euromonitor, the annual compound growth rate of the total retail sales of China's casual wear market will reach 605 billion 300 million yuan in 2010, accounting for 58.97%. of the overall size of the domestic clothing market.

The company intends to issue 70 million shares of A shares and raise 1 billion 800 million yuan for two projects of marketing network construction and information system improvement.

Among them, the total investment of the marketing network construction project is 2 billion 531 million yuan, and the plan is to use the fund-raising fund to invest 1 billion 600 million yuan. The information system improvement project will invest 290 million yuan, and the plan will use 200 million yuan to raise the fund, and the rest will be made up by the company's own funds.

After the successful implementation of the project, it will help the company to further optimize and improve the layout of the marketing network and further improve the market share.

Big shareholders will be over 10 billion.

According to the contents of its prospectus, the United States has 600 million shares of the total stock of clothing, and its circulation of 70 million shares, accounting for the total share capital of the company after the issuance of 10.45%. Metersbonwe's actual control of the father and daughter, of which the father Zhou Chengjian shares less than 70%, daughter Hu Jiajia holding more than 10%.

In 2007, the top ten of the Hurun clothing rich list had Zhou Chengjian's place.

At that time, Zhou Chengjian ranked sixth in the sports family of Chen Yihong, Gao Dekang of Boston, Ding Shizhong family of Anta, Lining of Lining movement and Ding Shui Bo of XTEP after 6 billion yuan of assets.

The Chen Yihong family's assets ranked first at that time were 17 billion 800 million yuan.

Among them, Lining, Anta, Bosideng and trend sports were listed on the stock exchange of Hongkong at the end of 2007.

According to the Hurun rich list ranking rules, 2007 Hurun clothing rich list for listed companies listed on the list of entrepreneurs, is the closing price in November 1, 2007.

As of August 5, 2008, the closing price of trend sports was HK $2.86, and its share price shrank by half. Its actual controller Chen Yihong family assets decreased by 50%, and its assets are less than ten billion.

Look at Zhou Chengjian, who was sixth at the time.

Zhou Chengjian and his daughter actually hold 600 million shares, and the Chow's father and daughter will go up to 15 billion 600 million yuan after the issue.

The "light assets" growth mode is being tested.

Li Zhixian believes that the biggest feature of the United States shares is "light assets", that is, with less capital expenditure can achieve high growth.

This is also the favor of the capital market for these companies.

In the United States, the production outsourcing mode is adopted, and the production equipment needs no investment. In the expansion of sales network, shops are mainly leased and less capital invested.

The proportion of fixed assets of the company's total assets is only 15.53% (at the end of 3 2008).

But Li Xian also pointed out that this "light asset" growth model will be tested in the future: on the one hand, domestic rental market has continued to grow in recent years, and the annual rent of the first tier cities has increased by more than 30%.

Rental costs account for the proportion of brand store sales revenue, far exceeding the bottom line recognized in the 10%-15% industry. The leasing mode is being tested. On the other hand, it has become the mainstream for brand promotion and advertising to open more stores, open flagship stores or image stores.

The characteristics of large shops are large investment in decoration, long operation period, and large risk of leasing operation.

To this end, many companies began to purchase property rights in order to obtain stable store resources.

Metersbonwe intends to use the proceeds to buy 50 shops, and choose the discount rate of 12%, the annual rent growth rate of 5%. After the purchase, the annual depreciation cost due to the increase in fixed assets is less than the rental cost.

It also ensures the controllability and stability of store resources.

But it is undeniable that after the implementation of the investment project, the scale of the company's fixed assets will rise sharply.

That is, the "light asset" model that supports the company's rapid development for a long time will gradually change.

In other words, brand and ditch companies will gradually pition to the stage of growth driven by capital investment, and the growth rate will gradually slow down.