Fashion Trends In Yiwu
In accordance with the seasonal and market trends, Yiwu's clothing market keeps pace with the times, and all kinds of new summer wear first enter the market.
The market staff carried out a comprehensive understanding of Yiwu's clothing market according to the needs of the season.
At present, China has gradually entered the era of boutique consumption. Clothing consumption will not only meet the most basic needs of survival, but also the demand for clothing that reflects its social status and taste will become more and more urgent. This will result in a number of consumer brand demand.
To this end, the bigger the clothing market in Yiwu, the smaller the market segmentation. In the future, the consumption trend of Yiwu clothing market will focus on quality and individuation.
In addition, driven by the brand, Yiwu garment market has gradually established its own market position at home and abroad, which has led to economic development and market prosperity.
Yiwu women's clothing Market: the women's clothing market has always been the main body of Yiwu's clothing market, and has always been leading fashion and fashion. It is a representative of fashion and personality.
The frequency and amount of clothing purchased by women are the largest among all clothing consumption groups.
At the same time, with the maturity of domestic consumers' consumption concept and the continuous expansion of the domestic market, the world women's wear brand has also entered China, and the domestic market has increasingly become an important part of the world's women's clothing.
Foreign women's clothing brands have entered the first tier cities or specialized stores or counters in China.
Although it has fewer channels and higher price positioning, its impact on the high-end market of women's clothing and the fashion trend of women's clothing in China are huge, basically accounting for the high-end market.
At the same time, in order to expand the mainland market and take up the high-end women's clothing market, foreign brands are moving faster and faster with the domestic brands, and the market competition is becoming more and more intense.
Yiwu men's wear market specific situation: Men's consumers are also a market that can not be ignored in Yiwu's clothing market.
At present, the development of men's clothing industry in Yiwu has already had a considerable foundation: the development of men's clothing product quality has reached a certain level; the brand concentration degree is relatively high, and the industrial cluster development speed is relatively fast; the production and operation of enterprises are developing towards serialization, leisure, internationalization, multi brand and diversification, the investment fields of enterprises are expanding continuously, the resource integration cycle of enterprises is shortened, and enterprises pay attention to the use of brand effect to establish products across regions.
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