The Olympic Games Bring The Spring Of China'S Fashion Brands.

From the present point of view, there are basically three opinions on the economic and social effects of the Olympic Games: one view is that holding Olympic investment will be huge and will be unable to make ends meet. The other thinks that after the Olympic Games, the economy will decline or even decline, and the last one believes that the social and economic effects of the Olympic Games will be incalculable, and its impact on the economy will be very far-reaching and enormous.

However, if we only look at how to manage our brand in the Olympic economy from the angle of clothing enterprises, we must first make it easy.

It is not hard to see that in the whole market, commodities that are not very much related to the Olympic Games have received a cold reception this year. However, the companies that skillfully play the Olympic Games do not seem to have got twice the result with half the effort as expected at first. This seems to come from the inflationary influence. However, no matter how many difficulties there are, the enterprisers with vision will understand that they must catch up with the Olympic Games.

　　體育品牌背水一戰(zhàn)

As a special economic phenomenon in a specific historical period, the Olympic economy has existed since the birth of the Olympic Games. However, with the expansion of its positive or negative effects, more and more organizers have stared at it deliberately and tried to control the "Olympic economy" to serve itself.

China is no exception.

In fact, from the day when Beijing successfully bid for the Olympic Games in July 13, 2001 or even earlier, the "Olympic economy" has become a popular word in the eyes of the media and the government.

The prime minister is concerned about the Olympic economy. Ordinary people also know how to make use of the Olympic "economy". Taxi drivers learn English is the most common service preparation, and the purpose of service is not only the "great power", but also the "economy".

For Chinese clothing enterprises, there are no more than several Olympic economy modes of operation: first, China's sports brands can increase the fame index gained by Olympic marketing so as to get better market returns.

After the Olympic marketing cake was occupied by the big companies such as Adidas and China Telecom, Chinese clothing enterprises were not discouraged. Although they were not mature in terms of capital conditions, they also played the edge ball skillfully without violating the relevant regulations.

However, some people also said: "the Olympic marketing gets together, and the result is just the opposite."

As a result, various marketing strategies such as "non Olympic marketing" and "Post Olympic marketing" have been launched in the market. Most of these marketing activities are sports brands.

They compete against the Olympic champion sponsor with marketing wisdom. In any case, this is a confrontation between capital and wisdom.

The most popular Olympic marketing is gradually settled in the international brands. We compare the competition between Coca-Cola and Baishi cola, McDonald's and KFC. It is easy to see that it is very important to face the commercial rivals who are fighting the Chinese market together, and no one can relax the marketing opportunity of Beijing Olympic Games.

Some international economists say that the Olympic economy can promote a new round of competition.

The enterprises that sponsor the Olympic Games will not see the corresponding market returns immediately; the clothing brand that hits the Olympic Games edge ball skillfully, though the relative name sponsorship's huge investment, can be said to be 42 thousand Jin Jin, but wants to carry out this exquisite marketing method, also has spent too much manpower and material resources; and for the Olympic Games related clothing product enterprise, in the research and development production innovation process is not simple.

This important significance is that if we leave our opportunities to our rivals, we may lose the competitiveness and influence of the next season.

As a result, the Chinese sports brand is "carrying" with clever efforts, and the strong competitors can not erase their competitive spirit.

I have to say that the Olympic Games are the opportunity to test Chinese sports brands.

Adams said: "a person's pursuit of personal gain is more effective in promoting social progress than his attempts to directly benefit the community."

China's tooling enterprises receive some ceremonial costumes required by the Olympic Games, and make some profits in the production of their work clothes.

To run an Olympic Games, there will be about 2 million pieces of clothing for work clothes.

This is undoubtedly the "economic focus" of Chinese clothing enterprises.

The demand for these clothing products is a big project for Korea and Japan, which is not a big demand for China.

Therefore, there is a clothing entrepreneur said: the Olympic economy is not much oil and water!

Yeah.

China has at least 20 billion sets of production capacity each year.

Finding the best choice among such a large number of manufacturers will not make clothing enterprises feel "full", but not all garment enterprises are entitled to "eat".

Du Yuzhou, President of the clothing association, once said: "China is a big country in garment production, not a strong country in garment production.

Although China has a large number of factories that can produce garments, what is lacking is the brand that can be developed with technology content, quality level and unique style.

As a result, in the process of doing work clothes and performing costumes for the Olympic Games, Chinese clothing manufacturers experienced new supply chain selection and elimination.

It has to be said that the Chinese garment enterprises, formerly known as "big boss", were lost in the Olympic bid, because they had a large number of lines, lacking speed and lack of sophisticated management data system.

So in this shuffle game, some enterprises that fail to compete in Olympic Games have begun to focus on their own shortcomings.

Organizers of the OCOG told reporters: "a lot of manufacturers who participate in the Olympic clothing production have said that the Olympic work is different from the usual business orders. We and other Party B are all in the same national feelings, and there will be no such thing as stealing cheap fabrics and wrong shapes."

Yes, once the whole industry is concerned about the surge in numbers, and today, perhaps, we need to assess corporate culture, corporate influence, corporate strength and organizational strength.

Is this not an opportunity for enterprises to mature?

Enterprisers with vision foresight that they must catch up with the Olympic Games.

However, we must also treat the Olympic economy well. We should neither exaggerate the magic of the Olympic economy nor publicize the Olympic economy in real life. We should also prevent anyone from wanting to win the Olympic Games.