How Far Is The China Manufacturing Association From The World'S Top Brands?

Interview: Huang Weiji, chairman of Taiwan Textile Development Association

Moderator: you as the head of the Textile Development Association, please talk about the domestic market.

Huang Weiji: Taiwan has several decades ahead of China's economic development. Taiwan's textile and garment manufacturing began to develop in 50 and 60s.

From 1987, the garment industry began to travel overseas, to Southeast Asia, to southern Africa, South Asia, to Central America, and even to many Pacific Islands, to invest overseas in garment factories, and also to boost the material of Taiwan's weaving industry.

The entire textile industry in Taiwan has been developing globally in the past few decades.

Since 1979, China's reform and opening up has been thirty years.

In the metropolitan area and the coastal areas, the purchasing power of the people has increased and the trading level has been upgraded. The whole world is becoming more and more closely linked with the world.

In particular, both sides of the Straits have entered WTO, representing the opening of the market to the whole world.

Labor costs in Taiwan are very high. In this field, time and opportunity are not comparable.

To see that the Chinese mainland market is expanding, it can be said that all the people in the world do retail, channel and brand and take the Chinese mainland as the last piece of the world.

Especially after entering the WTO, for the global open market, Taiwan is based on the same language on the two sides of the Taiwan Strait. We are also descendants of the same yellow emperor. We are very high on the cultural similarity. Although there are some estrangement in the judgement of values over the past decades, the entrepreneurs on both sides of the Straits have made very close exchanges and cooperation between the twenty or thirty years of reform and opening up.

So at this stage, we feel that the brand of Taiwan is a very clear way for the development of Taiwan's textile and garment industry.

Besides the island of Taiwan, the mainland market should also play a role in this market.

Domestic department stores give a good appraisal of the brand of Taiwan fashion.

Especially after the introduction of famous fashion brands in Europe and America, the similarity between department stores is increasing.

How can there be some differences between department stores?

Taiwan brands can play a role.

We hope that department stores will constantly introduce new brands, giving consumers more choices at the level of their products and sales.

Instead of entering a department store, it's all the same when entering.

One of the most important things about brand itself is its core value.

The biggest difference between making a brand and manufacturing is that the manufacturing industry emphasizes how the cost is reduced and how the quality is best.

It doesn't matter whether the style is what I like.

To be a brand operator, the quality must be the best, and the design should be in line with the love of its target customers, especially the designer himself has a high pursuit of his products.

If he is faced with the product himself and feels less like this, he is not a very good work.

Because of this, designers will be willing to put their names on a brand or product.

If someone says that the product is not good, it means pointing at the brand directly.

This is the East West designer's name on the brand, is a commitment, and a lifelong commitment.

So with consumers, department stores, channel operators and foreign brands, we feel that this opportunity will continue to be strengthened in this regard.

It is very important that the mainland market is too big. Taiwan businessmen basically go north to Keelung, South to Kaohsiung, three hundred or four hundred kilometers, and they can go back and forth on the same day.

Whether it is on top of goods or goods, it is very convenient.

Moreover, the mainland waiters are so vast that there are differences in seasons in some places, so it is also a challenge for the brand to operate and develop on the mainland.

Moderator: next, I want to talk about that. You have made a good summary of the clothing market situation in China and Taiwan just now.

Taiwan should also be called a part of China. We should all call it China made.

How far will it be made in China from the world's largest brands?

Or how far is it to become a world brand?

Huang Weiji: when I stand in such a media, or from a fashion worker's point of view, to explore this problem, we try to find ways to forget the so-called Chinese made or Made in China concept.

For the brand owners, the real importance of brand owners is how to convey them through design skills.

When consumers are dressed, they can feel the cultural core value of this commodity.

Host: made in China has two meanings.

The former type of Chinese manufacturing refers to our OEM helping others to do such things and making dresses.

There is also a concept made in China, which is all Chinese in terms of creativity, design and even manufacturing. This is not the same. It should be called creative manufacturing in China.

It should be understood.

What I am talking about just now refers to such a situation behind.

How far is our real Chinese manufacturing industry from the top brands in the world?

Huang Weiji: actually not far.

Because there are too many talents in China.

For example, which computer we use now is not Made in China.

When computer companies are developing in mainland China, engineers are also Chinese, even a lot of machines and equipment, although some of them are imported from abroad, but some of them are designed and made by our Chinese engineers.

Basically speaking, I do not think it is necessary to take this part of China into consideration. Whether it's high-tech products or electronic products, cars are made in China, and even many famous European brands are moving to China. So China can basically tell us all the Chinese entrepreneurs and people in China. It's a proud thing.

A proud thing, we need not deliberately put it on the lips.