The Innovative Thinking Behind The Marketing Of Human Body

Innovation is the key to an enterprise's success. What is innovation?

It originally intended to have three meanings, one, update.

Second, create new things.

Third, change.

So we have many understandings of innovation. It is called innovation if others have not said it. What we have not done is called innovation, and what we do not think is innovation.

Since this era calls for innovation, then the "high rise building rises from the ground", the innovation of thinking is the most basic and the most difficult innovation. There is a good slogan: "how far away from thinking, how far can we go", "what we can't do, only unexpected" illustrates the importance of thinking innovation and the outline of all innovations.

When it comes to the innovation of thinking, let me talk about the practice of human marketing in recent years, summarize it and see if it is enlightening for our marketing activities.

First, look at the appearance stage: beautiful women first marry.

The idea of "beautiful women first marry" is used in the restructuring of state-owned enterprises. The main idea is that the state-owned economy is not good enough, the state-owned economy should be sold back to the private sector, and it should be "beautiful women first marry", otherwise it will be wasted and no one can marry.

Now I extend it to the thinking innovation of human marketing, that is to say, before we do some marketing behavior, we first put the most favorable conditions and factors in order to achieve the effective integration of resources. Just like picking a wife, before we have any substantive contact, we can only decide who is beautiful and who is most likely to get close to their expectations by looking at their appearance first.

"We should concentrate our strengths and break them one by one", that is to say, when the situation between the two sides is not very clear, we should first concentrate on the advantages and let you take a few roads. I only fight all the way. Only if we grasp the initiative first, can we win the war.

In marketing war, the way of thinking determines the way out and the pattern determines the ending.

Creative thinking is the premise of creative practice and the premise of creativity.

If Focus Media divides the new media audience, Qingyang shampoo has the advantage of separate use of men and women, which makes people look very beautiful. Through the appearance packaging, it attracts consumers' vision and footsteps, laying the foundation for the purchase.

Two. Look at the thigh stage: the beauty of the fragrant car.

Satisfying the needs of consumers is actually satisfying consumers' peeping desire.

Fragrant cars with beautiful women are the most important part of the auto show nowadays.

The beauty of a beautiful woman's thigh can focus on countless pairs of eyes and flash lenses. It is actually arousing people's peeping desire and curiosity, like the movie "Wuji" in the city asked: "let's guess what color my underwear is?"

At once let the soldiers below attack look foolish.

This is actually the so-called purchase desire of consumers in marketing, which is to stimulate consumers' "peeping desire". This move has been very true when it first came out. In the long term of abstinence, the psychological trend of "a man wants to peep at a woman, a woman wants to peep at a man" has been vigorously promoted. Therefore, those who hang their appetite step by step and are tempted to keep pace with each other, and finally fall into the trap of gentleness, and conclude the paction, and the product will come to turn the peeping into a free appreciation.

This is the charm of creative thinking. The same problem, different people have different thinking, the same thing, different thinking has different effects.

For example, the personnel management principles of "men and women collocation and not tired work" are helpful to improve work efficiency; for example, the practice of "foreign monks chanting chanting" is to maximize the effect by stimulating people's "peeping desire".

Three, look at the skin color stage: Swimsuit display show.

In the modern civilization, the ancient royal court's most important Royal beauty pageant was promoted to the extreme. From being selected to thousands of spectators, from the long sleeve dance to the bikini shame, once the art has reached the extreme, it will not be far away from extinction.

Modern civilization breeds primitive impulse: it is so cool to peep at a large group of beautiful carcasses.

And it is so easy to peep. No need for any skill, beauty will smile to make you peep.

This greatly stimulated people's sense of nerves, the desire to hurry up and come, unable to help but touch one parent, so business opportunities (global brand network) came, "touch more than 300, two fragrant lips, six hundred meeting rites".

The "broad road" that promotes the rapid and healthy development of the economy is revealed. The shorter the shorter the skirt, the faster the better the economy.

This is the beginning of a new era of stimulating domestic demand and achieving double harvest of spirit and material.

Therefore, it is not difficult to see that innovative thinking is relative to traditional thinking, and creative thinking is also available to everyone.

Only ordinary people are traditional thinking, conventional thinking dominates, so its creativity can not be played out.

Four, product skin stage: human behavior banquet

Confucius said: food color, sex also.

Beauty and delicious food are the two most important pursuits of life. The ancients said: "fish and bear's paws cannot be taken together. For ordinary people, we are satisfied, but the marketing people will not bow to their desires. In order to satisfy the needs of a group of consumers who have culture, taste, and eat all kinds of delicious seafood, we will timely launch the" body beauty feast "package service, enjoying both delicious food and bathing in the beauty of spring.

The move not only breaks through traditional thinking, but also breaks the confinement of morality and realizes a qualitative leap in marketing. After more than 2000 years, the Chinese people finally grasped Confucius's thought accurately and completely for the first time, and creatively developed the "benevolent invincible" to a new height of "human body without enemy", which is an inevitable outcome of Kong Xue's practice in the practice of market economy.

It has greatly shocked and influenced the development of our innovative thinking.

This new thinking is not constrained by conventional ideas. It breaks or extends the tradition and seeks answers and methods for the uniqueness of the problem.

The innovation should be fearless and fearful, and his creativity will not come out. Zhang Ruimin of Haier said a classic language. What he said is innovation, and innovation is a kind of creative destruction.

Therefore, we should keep our mind closed and we must open the space of thinking before we can innovate.

Five. Organ contact stage: ovarian searching for sperm.