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    Home Textile Industry: Rediscovering Competitiveness

    2008/7/7 16:28:00 58

    Home Textile Industry: Rediscovering Competitiveness

    Shark's extension of the industrial chain is also an inward turning strategy.

    Because domestic consumption concept and market are turning to high-end, leaving good support for future development.

    At the same time, the excellent brands of domestic textile industry are very few, and the overall positioning and level are not high.


      


    Wang Jiancheng said it is optimistic that in the next 35 years, the domestic textile business environment will be greatly improved.

    Saland home textiles may occupy a considerable proportion in the group company, and at the same time pform the layout of the domestic textile brand, and produce chain touch on other brands.


     


    Even in Fengyi group's previous sales, the export share is not too big, "now the proportion is even smaller."

    If there is no added value, it can not be done by low end products alone.


      


    But not all enterprises can easily "extend" like Feng Yi. Wang Jiancheng estimates that if there is no support for cash flow of $56 million, such a pformation will not even pass the threshold.


      


    "Many businesses can't do this.

    No money, no idea, no money for ideas.

    Even if these two conditions are available, it is also a test for us to organize teams in China.

    When we were making shark brand, we dug up all the relevant talents in China.

    Wang Jiancheng said.


     


    Once pformation, we must enter the high-end field.

    The low-end product market will quickly fail, because this part of consumers are very sensitive to price, while high-end customers do not care much about price.

    If we start with low-end brands, we have to face second difficulties in pformation and entrepreneurship.


      


    Even Wang Jiancheng thought that once he decided to enter the mid-range market, it would also face great difficulties. This part of the market began to have a large number of brands in the layout, and in the high-end market, there was little competition.


      


    Shaoxing county has warned some enterprises to pform to low-end industries. A piece of material puts forward that we should further guide the adjustment and upgrading of traditional textile industry, rationally adjust the layout of production capacity, "prevent blind pformation and excessive expansion, and then lead to new overcapacity."


      


    Mark, an economic observer of the Yiwu index and a PhD in economics and sociology of Cornell University, has conducted an in-depth study of Zhejiang's private economy.

    He believes that every emerging economy will form a huge domestic market in the course of development. China has gradually begun to rely on the domestic market for economic development, which is most likely to be able to successfully cope with the economic downturn in the United States and the world.


      


    Generally speaking, with the development of a country's market, information industry and service industry are becoming more and more important. The economic structure will also become more and more diversified and open, and the domestic market of this country will show its importance increasingly compared with its foreign market.


      


    Like other Asian countries that have lagged behind, China's domestic market is booming.

    At present, the development of the middle-income group in China is just beginning. It will take at least 20 years to achieve the ideal state. This process is China's advantage.


     


    For foreign enterprises, how to contact consumers in China's small and medium-sized cities?

    For the outside world, China is still an unknown market, which is an opportunity for China's small and medium-sized enterprises.


      


    The true situation seems to be the case. The Yiwu index shows that in May, the textile industry, clothing and clothing climate index rose significantly, or 133.49 points and 118.93 points respectively, due to the rapid growth of domestic demand.

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