The Biggest Value Of Retail Enterprises Is Its Terminal Customer Resources.
Ding Hui, chairman of Fujian's chairman, how to win new profits through innovation? China's circulation retailing industry should look for new profit growth points.
The biggest value of retail enterprises should not be the profits brought by the retail industry itself or the scale of its development. The most important thing is not to ignore its terminal customer resources.
So we develop membership system, make use of terminal customer resources to make some integration, and find new profit growth points by mining customer needs.
We now have hundreds of thousands of stable members. At the end of 2006, we established business centers with major airlines and Ctrip as strategic alliances, booking hotels and air tickets for members.
To build a successful chain enterprise is certainly not a short-term behavior. It should be a long and arduous process. Especially in the early stage of development, small scale needs to be done step by step. It takes time to accumulate experience, including refining processes and norms, rather than having capital support.
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